Brand Manager (Central Nervous System) - Abbott Pharmaceutical at Abbott

Ho Chi Minh City, Vietnam

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, HealthcareIndustries

Requirements

University/post-University medical/pharmaceutical degree
Minimum 5-6 years related marketing experience in MNC Pharmaceutical industry, at least 1-2 years at the same position
Prefer background in ETC
Good at English; proficient in verbal and written communication
Language skills: Vietnamese/Tiếng Việt & English/Tiếng Anh
Computer skills: MS Office
Core traits: Self-driven team player with strong business acumen and interpersonal skills
Good organization, planning, problem analysis, and problem-solving skills
Behavioral/leadership skills: Apply Abbott Capabilities Framework

Responsibilities

Responsible for product planning and execution throughout the product lifecycle, including gathering and prioritizing product and customer requirements, defining the product vision, and working with sales, marketing, and support functions to meet revenue and customer satisfaction goals
Effectively manage marketing, advertising, and promotional activities to achieve short- and long-term business objectives, including revenue, sales, profit, and market share targets
Monitor and manage marketing activities within budgeted constraints and understand financial performance fundamentals; identify trends and draw insights from financial data
Understand market research design and implications for the therapeutic area; identify sound research approaches, interpret findings, and draw insights
Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing plans aligned with the strategic plan
Keep abreast of market dynamics, competition, products, disease states, therapeutic area, current research, healthcare business environment, government policies, distribution channels, and pricing strategies to create compelling messages for the target audience
Develop annual brand plan, including marketing objectives, strategies, advertising, and promotion, and ensure timely execution
Prepare budgets, reports, and forecasts in a timely manner; participate in annual budget plan/update cycle
Achieve forecast accuracy and new product launch KPI targets
Ensure marketing activities comply with relevant Acts, legal demands, ethical standards, and Corporate Business and Safety procedures
Review complaints and suggestions relating to assigned products and develop action plans
Support Business Excellence recertification and sustain business excellence standards
Effectively communicate with cross-functional teams, upwards and downwards

Skills

Product Management

Marketing Strategy

Market Research

Financial Analysis

Brand Management

Competitive Analysis

Sales Forecasting

Promotional Activities

Advertising

Customer Insights

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

Land your dream remote job 3x faster with AI

Try Jobo Free