Brand Manager at Actriv Healthcare

Wavre, Wallonia, Belgium

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, PharmaceuticalsIndustries

Requirements

Masters degree in Medical / Sciences or other relevant specialty
Prior pharmaceutical marketing/sales/medical experience preferred – 2 years minimum
Fluent communication in English and Dutch. Good communication in French is a plus
Strong communication and engagement skills
Experience with brand planning processes and translating strategy into execution
Experience using multiple channels of marketing mix & evidence of successful implementations through digital channels
Ability to lead cross-functional matrix working
Happy to challenge others and accepts to be challenged him/herself
Ability to engage with opinion leaders and understand the stakeholder perspective
Flexible thinking and ability to continuously innovate and learn

Responsibilities

LEADERSHIP: Advocate for, lead all activity and be accountable for the assigned brand. Embedding a winning mindset for the brand within the organization
INSIGHTS & EXPERT MARKET KNOWLEDGE: Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (field visits, market research reports, customer conversations, Key Account Management feedback, etc) with quantitative feedback available through various data sources and reports. Be the product, competitor, and market expert aligned with assigned brand
BRAND PLANNING: Develop and implement annual strategic and operational brand plans through cross-functional collaboration (Commercial Manager, Medical Affairs Manager) and aligned with customer and market insights. Identify opportunities for business growth and competitive advantage. Define the national and/or international activities to support and improve the product performance (e.g. symposia, advisory board, meetings…) in close collaboration with the Medical Affairs Manager and the Commercial Manager
OPERATIONS / EXECUTION: Deliver promotional campaigns and all marketing materials within operational excellence and in alignment with LOC and above country guidelines, the ethical code and internal ground rules of ViiV. Advertising & Promotion (A&P) budgets are actively managed in close collaboration with the Finance Partner and Country Manager
FIELD ENGAGEMENT: Liaise very closely with the Commercial Manager and with the sales team to receive market and customer feedback, embed campaigns, and to provide brand vision. During cycle meetings, present the new developed materials and the new promotional messages to the Sales team. Ensure full understanding of the rationale and insights that underpin campaigns, messages, and marketing actions. Follow up with the Sales team how the materials and messages are accepted by the Healthcare providers, nurses and/or patients
DRIVE PERFORMANCE: Drive Brand Performance through the cross-functional team to maximize brand potential; deliver versus the agreed targets, actively pursue opportunities, minimise risk and ensure that course corrections are in place
EXTERNAL ENGAGEMENTS: Regularly gather customer insights and seek the feedback on marketing inputs and campaigns from External Experts, HCPs, nurses
BRAND EXPERTISE: Keep up his/her expertise on the ViiV products and on the competition as well as in terms of knowledge of the latest clinical data, strategic options and regulatory changes. Be the key contact person concerning the ViiV product he/she is responsible for; answer specific questions related to the product in close collaboration with Medical Affairs Manager

Skills

Brand Management

Marketing Strategy

Market Research

Customer Insights

Brand Planning

Cross-Functional Collaboration

Promotional Campaigns

Budget Management

Sales Objectives

Competitor Analysis

Actriv Healthcare

Connects healthcare facilities with nursing professionals

About Actriv Healthcare

Actriv Healthcare connects healthcare facilities with nursing professionals through a digital platform designed for healthcare staffing. The platform allows nursing professionals to create their own schedules, select preferred workplaces, and contribute to patient care. Users download the Actriv app, complete their application, upload credentials, and schedule an interview. Once approved, they can choose shifts that fit their availability, clock in and out for work, and receive payment, along with benefits like vacation and sick time. Actriv stands out from competitors by emphasizing flexibility in work schedules and leveraging technology to streamline the staffing process. The company's goal is to enhance patient care by providing healthcare facilities with the staffing solutions they need while offering nursing professionals the flexibility they desire.

Tacoma, WashingtonHeadquarters

2017Year Founded

$243.2KTotal Funding

DEBTCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Professional Development Budget

Risks

Rising competition from similar healthcare staffing platforms threatens market share.

AI-driven staffing solutions may reduce need for traditional platforms like Actriv.

Potential labor law changes could impact Actriv's business model.

Differentiation

Actriv offers a unique platform for flexible nursing work schedules.

The company provides a seamless app experience for healthcare professionals.

Actriv's platform emphasizes matching skilled professionals with patient care needs.

Upsides

Actriv secured $3.9M for expansion in Tacoma, boosting growth potential.

Four-year streak on Inc. 5000 highlights Actriv's rapid growth and success.

Increased demand for flexible work aligns with Actriv's business model.

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