Brand Associate (Neuro)

Mexico

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, PharmaceuticalsIndustries

Requirements

Candidates must possess a Bachelor's degree in business administration, marketing, or engineering, coupled with 2 to 4 years of experience in marketing or sales within the pharmaceutical industry. Experience interacting with Key Opinion Leaders (KOLs), medical associations, and wholesalers is required, along with bilingual proficiency in English and Spanish, including strong communication and writing skills.

Responsibilities

The Brand Associate will contribute to maximizing brand performance, driving profitability and growth, and launching new products as an integral part of the marketing team. This role involves participating in brand strategy discussions, executing annual brand plans, and collaborating on digital/social programming, packaging updates, and promotions. The associate will synthesize market insights to develop strategies, create and implement action plans for secondary brands, and support the Senior Manager with brand programs. Responsibilities also include ensuring sales representatives have necessary promotional tools, accurately managing the Profit & Loss (P&L) of assigned secondary brands, diagnosing brand situations by integrating business aspects, continuously reviewing market trends, and developing promotional materials to generate demand.

Skills

Brand Strategy

Digital Marketing

Product Launch

Marketing Execution

Market Analysis

Project Management

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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