BD Manager (ESP) at NewsBreak

Mountain View, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Media, SaaS, AdTechIndustries

Requirements

5+ years of experience in Go-to-Market, Growth Marketing, Product Marketing, or a similar commercial role in the SaaS industry
Proven experience in an early-stage environment: track record of outreaching and acquiring leads, preferably at a Seed to Series B/C stage company ($0M - $10M ARR)
Data-driven & analytical: expert-level proficiency in leveraging data to inform strategy, manage a forecast, and demonstrate impact
Strategic

Responsibilities

Develop and execute user acquisition strategies: relentlessly test and iterate on various acquisition channels (e.g., outreach, partnerships, paid, content) to identify and scale the most efficient sources of high-quality leads
Lead generation & prospecting: research and identify potential high-value leads and key accounts (newsletter creators, small media brands, content-driven businesses) for targeted outreach and sales-led motions
Financial forecasting: own the top-line revenue forecast, build and manage business models, identify and track key growth metrics
Market segmentation: conduct deep market research to refine and validate Ideal Customer Profile (ICP) and high-value segments in the newsletter/content creation economy
Messaging & positioning: work closely with product marketing team to craft compelling, differentiated messaging and positioning that clearly articulates the unique value of Aigeon.ai (especially its AI features) compared to legacy ESPs and newer competitors
Competitive intelligence: continuously monitor competitors and market trends, feeding actionable insights back to Product and Engineering teams to influence the roadmap
Product-GTM coordination: serve as the critical bridge between Executive, Product, Engineering, and Business Development teams; coordinate all cross-functional activities to ensure key features and product launches are shipped on time with a complete GTM plan
GTM playbooks: develop initial playbooks, pricing guidance, and objection-handling materials for outreach or partnership development activities, focusing on repeatability and scale

Skills

Business Development

GTM Strategy

Partnerships

Lead Generation

Prospecting

User Acquisition

Outreach

SaaS Sales

Commercial Strategy

NewsBreak

Digital news aggregation and distribution platform

About NewsBreak

NewsBreak is a digital platform that provides a variety of news articles and stories to its users. It aggregates news from multiple sources, including independent contributors, and presents it in a user-friendly format. The platform covers a wide range of topics, including local news, global events, lifestyle, and entertainment, which helps it appeal to a diverse audience. Unlike traditional news outlets, NewsBreak focuses on content aggregation and distribution, allowing it to quickly adapt to the interests of its users. The company primarily generates revenue through advertising, leveraging its large user base to attract advertisers, and may also partner with news providers and content creators to enhance its offerings. The goal of NewsBreak is to deliver a comprehensive news experience that keeps users informed about various topics while maintaining a broad reach in the competitive news and media industry.

Mountain View, CaliforniaHeadquarters

2015Year Founded

$136MTotal Funding

SERIES_CCompany Stage

Consumer Goods, EntertainmentIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Health Savings Account/Flexible Spending Account

Commuter Benefits

Team Activity Budget

Risks

Emerging local news platforms using AI could threaten NewsBreak's market share.

Rise of misinformation poses a risk to NewsBreak's reputation and user trust.

Increasing use of ad-blockers may reduce effectiveness of NewsBreak's advertising revenue.

Differentiation

NewsBreak focuses on hyper-local content, enhancing user engagement and retention.

The platform's Contributor Network provides local news coverage in underrepresented communities.

NewsBreak is the first app IAB Tech Lab Open Measurement certified using Prebid integration.

Upsides

Expansion into video advertising aligns with rising video content consumption trends.

AI-driven content personalization can enhance user experience and engagement.

Mobile-first strategy optimization is crucial as mobile traffic dominates global website visits.

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