B2B Growth Marketing Manager at Pinwheel

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, FinTech, SaaSIndustries

Requirements

Passion for performance, obsessed with results, motivated by delivering qualified sales pipeline week-over-week
Hubspot/Salesforce strategist with deep understanding of SaaS and B2B demand generation and sales pipeline operations
Ability to independently design and lead multi-channel campaigns from concept to execution to measurement
5+ years of progressive experience, including proven track record of driving demand generation and pipeline growth in B2B/SaaS hyper-growth technology environment
Proven record of email channel marketing expertise spanning audience strategy, campaign strategy, creative strategy, Hubspot campaign execution, database management, deliverability, and performance optimization
Deep experience in Hubspot operations and Salesforce integration; ability to design and scale systems for campaign management and optimization
Ability to execute at a high level (directly & via others) with full accountability for hitting weekly and monthly pipeline metrics; ability to own mistakes and learn from them
Highly analytical and metrics-driven; comfort using data to drive decisions
Mastery of performance facts and ability to communicate them clearly

Responsibilities

Develop, own, and execute overarching strategy for demand generation campaigns spanning product content, customer announcements, case studies, webinars, white papers, and more to meet pipeline and revenue targets
Lead campaign development end-to-end, from concept and planning, to development, production, launch, and performance measurement
Direct and optimize use of HubSpot and Salesforce systems; create repeatable, automated processes that drive predictable pipeline generation
Create brand-aligned content driven by performance data across email, social, and landing pages
Create and maintain a dynamic weekly campaign calendar, incorporating learnings and funnel data to prioritize highest-impact efforts, taking accountability for cross-functional team content collaboration deadlines
Partner directly with SDRs and Account Executives on demand gen campaigns to set them up for success and build closed-loop feedback system that accelerates lead quality and conversion, iterating over time
Analyze, forecast, and report on campaign ROI and pipeline contribution; use insights to reallocate resources and inform strategy
Represent demand generation performance in marketing and leadership forums, sharing key trends, wins, and learnings to help broader sales and marketing team set strategy and plan effectively

Skills

Hubspot

Salesforce

Demand Generation

B2B Marketing

SaaS

Campaign Management

Webinars

White Papers

Pipeline Management

Performance Marketing

Pinwheel

Financial technology platform for automating deposits

About Pinwheel

Pinwheel provides a platform that simplifies financial processes for banks, lenders, and cryptocurrency companies. Its main product, Deposit Switch, automates the switching of direct deposits, allowing clients to become the primary financial institution for their customers, which can lead to increased profitability. The platform also offers insights into customer earnings from payroll and attendance systems, enabling tailored financial products. Additionally, Pinwheel automates tax form retrieval and income verification, helping clients manage lending risks and improve underwriting. Unlike competitors, Pinwheel focuses on automating manual tasks and providing actionable insights to enhance financial health. The goal is to improve the financial services experience for both clients and their customers.

New York City, New YorkHeadquarters

2018Year Founded

$74.9MTotal Funding

SERIES_BCompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Paid Parental Leave

401(k) Retirement Plan

Mentorship Program

Pet Insurance

Risks

Increased competition from Plaid could lead to pricing pressure and reduced market share.

Rapid expansion and significant funding rounds may lead to overvaluation and strategic missteps.

Launch of Smart Branch may face adoption challenges with traditional banks.

Differentiation

Pinwheel is the only provider CRA compliant with the Fair Credit Reporting Act.

Pinwheel connects to over 1,400 payroll platforms, covering 80% of US paycheck recipients.

Pinwheel's Deposit Switch product automates direct deposit switching, increasing customer lifetime value.

Upsides

Growing interest in consumer-permissioned data access aligns with Pinwheel's business model.

Rising adoption of digital banking solutions benefits Pinwheel's partnerships with platforms like Lumin Digital.

Expansion of earned wage access services supports Pinwheel's flexible payroll options.

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