Auto Vertical Business Partner, SA&I at Nielsen

Gurugram, Haryana, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, Market ResearchIndustries

Requirements

Master's degree or a Diploma in Marketing from reputed institute
Minimum 12-15 years' experience in the Marketing, Business Development with key research agencies
Prior working experience with the Automotive industry
Knowledge of research techniques and methodology
Strong analytical skills and business commercial acumen
Impressive oral & written communication skills for engaging with client stakeholders, NIQ internal stakeholders, external partners etc
Proven commercial person who can build and execute sales strategy and plan, and be accountable for end-to-end sales operations process (prospecting, developing, proposal building, negotiating and closing sales)
Ability to do accurate weekly or monthly sales forecast and effective pipeline management
Good understanding and hold on the Automotive business, including industry nuances, Automotive terminologies, ways of working etc
Solid research understanding of solutions like Brand Tracks, Clinics, Customer satisfaction, U&A, segmentation etc
A team player who can collaborate with peers and contribute to the thinking & strategy of senior management team at NielsenIQ

Responsibilities

Accelerate organic growth in the Automotive Vertical whilst delivering on revenue plans
Own the commercial relationship with clients, develop Joint Business Plans and a strong understanding of clients' business strategy, objectives and growth opportunities
Devise a strategic approach with agile and flexible solutions that deliver value to clients in a profitable way
Develop relationships and generate revenue with key/medium-sized Automotive clients (PV/CV/Ancillary etc.)
Develop a comprehensive understanding of clients' business and growth strategy by gathering intelligence through primary & secondary sources
Grow revenue from assigned clients and develop new Automotive clients by increasing width & depth of NIQ solutions through consultative selling
Develop a winning sales pitch for retaining current business and finding ways to develop additional business
Launch and introduce new NIQ services to drive adoption among assigned clients
Build a strong pipeline through regular engagement with various functional teams at the client's end
Own the Automotive client relationship and lead the engagement for assigned accounts by understanding their business priorities
Foster relationships across various levels and functions of the client organization (Sales, Marketing, Product Development, Strategy) to identify opportunities for incremental product/solution sales
Achieve key financial metrics: revenue, profitability, and cash collection, as well as other related business development objectives
Ensure proper pricing is applied according to company's policies and guidelines
Use sales technology and digital tools (Power BI, Microsoft Dynamics, Sales Loft) for efficient working by recording prospects, forecast pipeline and convert sales

Skills

Client Relationship Management

Business Development

Revenue Growth

Consultative Selling

Joint Business Planning

Strategic Sales

Account Management

Pipeline Building

Financial Metrics

Market Intelligence

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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