Peformance Marketing Manager
VSCO- Full Time
- Junior (1 to 2 years)
Candidates should possess at least one year of experience in programming and optimizing content for engagement on a digital platform, with a strong understanding of both audio and video consumption habits. A fundamental understanding of digital and pop culture is essential, including knowledge of how audiences find and interact with content on platforms like TikTok, Instagram, YouTube, and other popular platforms.
The Audience Development Manager will curate and program collections, playlists, and surfaces to improve the discovery of both audio and video podcasts, tailoring recommendations based on local market trends. They will analyze audience insights and platform data to identify trends, understand user behavior, and optimize content placement for maximum impact. The role also encompasses developing and implementing creative, data-driven programming campaigns, monitoring and interpreting key performance metrics, and staying on top of emerging creator trends across digital platforms to inform programming and promotional strategies, as well as supporting the growth of video podcasts and advising local teams on content investment decisions.
Digital music streaming service with podcasts
Spotify provides a digital music streaming service that allows users to access millions of songs and podcasts from various artists and creators. Users can choose between a free plan, which includes advertisements, and a premium subscription that offers an ad-free experience along with features like offline listening and higher sound quality. This tiered model caters to different user preferences and budgets. Spotify generates revenue through subscription fees from premium users and advertising from the free tier. Unlike its competitors, Spotify stands out with its extensive music library, user-friendly interface, and personalized playlists. The company's goal is to connect listeners with a wide range of audio content while supporting artists and advertisers.