Spotify

Audience Development Manager

Berlin, Berlin, Germany

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Entertainment, Consumer SoftwareIndustries

Requirements

Candidates should possess at least one year of experience in programming and optimizing content for engagement on a digital platform, with a strong understanding of both audio and video consumption habits. A fundamental understanding of digital and pop culture is essential, including knowledge of how audiences find and interact with content on platforms like TikTok, Instagram, YouTube, and other popular platforms.

Responsibilities

The Audience Development Manager will curate and program collections, playlists, and surfaces to improve the discovery of both audio and video podcasts, tailoring recommendations based on local market trends. They will analyze audience insights and platform data to identify trends, understand user behavior, and optimize content placement for maximum impact. The role also encompasses developing and implementing creative, data-driven programming campaigns, monitoring and interpreting key performance metrics, and staying on top of emerging creator trends across digital platforms to inform programming and promotional strategies, as well as supporting the growth of video podcasts and advising local teams on content investment decisions.

Skills

Content Programming
Data Analysis
Digital Marketing
Audience Insights
Podcast
Video Podcast
TikTok
Instagram
YouTube
Digital Culture
Analytical Skills

Spotify

Digital music streaming service with podcasts

About Spotify

Spotify provides a digital music streaming service that allows users to access millions of songs and podcasts from various artists and creators. Users can choose between a free plan, which includes advertisements, and a premium subscription that offers an ad-free experience along with features like offline listening and higher sound quality. This tiered model caters to different user preferences and budgets. Spotify generates revenue through subscription fees from premium users and advertising from the free tier. Unlike its competitors, Spotify stands out with its extensive music library, user-friendly interface, and personalized playlists. The company's goal is to connect listeners with a wide range of audio content while supporting artists and advertisers.

Key Metrics

Stockholms kommun, SwedenHeadquarters
2006Year Founded
$2,004.2MTotal Funding
IPOCompany Stage
Consumer Software, EntertainmentIndustries
10,001+Employees

Benefits

Extensive learning opportunities, through our dedicated team, GreenHouse
Global parental leave, six months off - fully paid - for all new parents
Flexible public holidays, swap days off according to your values and beliefs
Flexible share incentives letting you choose how you share in our success
All The Feels, our employee assistance program and self-care hub
Spotify On Tour, join your colleagues on trips to industry festivals and events

Risks

Accidental display of adult content may harm Spotify's reputation.
Creating its own music to avoid royalties could lead to legal issues.
Layoffs may affect Spotify's operational efficiency and employee morale.

Differentiation

Spotify offers a vast library of music and podcasts globally.
The platform's user-friendly interface enhances user experience and engagement.
Spotify's personalized playlists cater to individual user preferences.

Upsides

Spotify's AI-powered Wrapped feature enhances user engagement and personalization.
Expansion into political podcasting taps into new audience segments.
Growing podcast popularity in Africa presents expansion opportunities for Spotify.

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