Associate Sales Director, Retail Analytics Team (US Remote) at Nielsen

Chicago, Illinois, United States

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$93,800 – $105,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Data & Analytics, Market ResearchIndustries

Requirements

Candidates must possess a Bachelor's degree in Business, Marketing, Analytics, or a related field, with a Master's degree being preferred. A proven track record of exceeding sales targets and closing complex deals over 5-7 years of consultative sales experience is required. The role also requires the ability to work remotely within the US and a strong understanding of retail analytics solutions.

Responsibilities

The Associate Sales Director will drive new revenue growth by acquiring new clients and expanding existing client relationships through a consultative sales approach. Responsibilities include building and managing a sales pipeline, delivering accurate sales forecasts, executing land-and-expand strategies, and acting as a trusted advisor to clients. The role involves scoping, positioning, and closing deals, delivering compelling sales presentations, and conducting product demonstrations. Additionally, the Associate Sales Director will conduct market research, collaborate with Product Area Experts and Customer Success teams, and provide feedback to product and marketing teams. They will also mentor junior team members and contribute to sales best practices.

Skills

Sales Pipeline Management

Client Acquisition

Account Management

Consultative Selling

Retail Analytics

Revenue Growth

Forecasting

Lead Generation

Upselling

Cross-selling

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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