[Remote] Associate Product Marketing Manager at Skio

Remote

Skio Logo
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries

Requirements

  • 1-3 years of (product) marketing experience
  • Experience in and a lot of gusto for both product and lifecycle marketing

Responsibilities

  • Gather information on key competitors' products, pricing, marketing strategies, customer feedback, and hiring trends
  • Analyze collected data to identify competitor strengths, weaknesses, opportunities, and threats (SWOT)
  • Write battlecards, comparison guides, and counter-positioning one-pagers
  • Coordinate weekly launch cycle: write changelog entries, positioning one-pagers, etc
  • Schedule and execute launch activities across product, sales, CS, and marketing teams
  • Create sales enablement materials related to new features
  • Work with product team to create training materials for sales org
  • Build internal enablement content (feature guides, demo videos, FAQ docs)
  • Translate complex technical features into simple explanations
  • Build and run email campaigns in HubSpot and in-app campaigns with Chameleon for onboarding, feature adoption, upgrade triggers, and success milestones
  • Implement customer segmentation based on usage, vertical, and growth stage
  • Work with Merchant Success to execute expansion playbooks at scale
  • Interview customers to learn how they use Skio to grow
  • Turn customer stories into case studies that highlight wins backed by real numbers
  • Document customer requests and share with product org

Skio

Subscription service platform for e-commerce businesses

About Skio

Skio provides subscription services tailored for businesses, particularly those using the Shopify platform. Their system allows companies to easily implement and manage subscriptions, making the transition from other providers straightforward. Skio's platform is designed to be user-friendly for both customers and businesses, which helps streamline the subscription process. What sets Skio apart from competitors is its strong focus on customer service; clients appreciate the team's quick responses and their ability to introduce new features based on feedback. The goal of Skio is to enhance the e-commerce experience for brands by offering efficient subscription solutions that foster trust and satisfaction among its diverse clientele.

San Francisco, CaliforniaHeadquarters
2021Year Founded
$6.3MTotal Funding
SEEDCompany Stage
Consumer Software, Fintech, Consumer GoodsIndustries
51-200Employees

Risks

Competition from Recharge and Bold Commerce threatens Skio's market share.
Reliance on Shopify poses a risk if Shopify develops its own features.
Potential scalability issues could impact Skio's customer service reputation.

Differentiation

Skio offers a user-friendly subscription platform for Shopify businesses.
The company is praised for excellent customer service and responsiveness.
Skio supports over 1029 brands, including Unilever and Bulletproof.

Upsides

Increased demand for customizable subscription solutions benefits Skio's platform.
AI-driven analytics integration can enhance customer retention strategies.
Shopify's API updates allow for better Skio integration.

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