Associate Product Marketing Manager at SoundCloud

Los Angeles, Biobio, Chile

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, TechnologyIndustries

Requirements

0-1 years in Product Marketing or a related field
Passion for the future of music and knowledge about music industry dynamics
Communication skills with a track record of presenting to both senior management and external audiences
Good judgment and an ability to handle complex situations with clarity and confidence
Strength in establishing good relationships, building trust and managing stakeholders
Overall adaptability and organization skills; comfort managing multiple projects and setting priorities

Responsibilities

Develop and execute product marketing strategies aligned with company objectives
Leverage internal and external data to identify audiences, trends, and competitive landscapes
Develop messaging and positioning that compels user behaviors and reaches into new marketing programs and campaigns
Lead the implementation of effective go-to-market plans for product, feature and partnership launches, holding stakeholders accountable to ensure successful execution
Collaborate with cross-functional teams and challenge peers to drive product success through said positioning, messaging, and go-to-market strategies
Drive the creation of marketing assets and product-related content
Analyze product performance metrics and market feedback to optimize marketing strategies and visions beyond the actual launch moment
Provide guidance and support to internal teams and customers as a subject matter expert for the product portfolio
Stay informed about industry trends, competitor activities, and customer needs to inform product development and marketing initiatives
Research trends, risks and opportunities in the music industry and digital streaming
Establish expertise in and enable stakeholders on a set of verticals and audiences

Skills

Product Marketing

Go-to-Market Strategy

Messaging

Positioning

Market Research

Competitive Analysis

Cross-Functional Collaboration

Launch Management

Data Analysis

Marketing Assets

SoundCloud

Digital music streaming platform for creators

About SoundCloud

SoundCloud is a digital music streaming platform that allows users to listen to a vast library of over 265 million music tracks for free. Users can access music online, making it a popular choice for individual listeners, artists, bands, DJs, and audio creators. The platform operates on a multifaceted business model, offering a free tier with ads and premium subscription plans like SoundCloud Go and SoundCloud Go+, which provide ad-free listening, offline access, and higher audio quality. Additionally, SoundCloud has a monetization program called SoundCloud Premier, which enables artists to earn money from their tracks through ad revenue and fan support. This focus on both music consumers and creators, along with its extensive library and community of content creators, sets SoundCloud apart from its competitors. The company's goal is to enrich the music experience for users while providing opportunities for artists to monetize their work.

Berlin, GermanyHeadquarters

2007Year Founded

$450.8MTotal Funding

SERIES_GCompany Stage

Consumer Software, EntertainmentIndustries

501-1,000Employees

Benefits

Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources

Robust 401k program

Employee Stock Ownership Plan

Generous professional development allowance

Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!

Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually

16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children

Various snacks, goodies, and 2 free lunches weekly when at the office

Risks

Cheaper artist plans may reduce revenue per user without a subscriber increase.

SoundCloud's merch store faces competition from established platforms like Bandcamp and Teespring.

New algorithms may face backlash if perceived as unfair or ineffective by artists.

Differentiation

SoundCloud offers a unique social platform for creators to connect with fans globally.

The platform's vast library of 265 million tracks sets it apart from competitors.

SoundCloud's artist monetization program, SoundCloud Premier, attracts a diverse creator community.

Upsides

AI-driven music tools enhance user engagement with personalized experiences and innovative content.

'Fan-powered' Buzzing Playlists increase user interaction by spotlighting emerging artists.

The beta merchandise program provides additional revenue streams, enhancing artist loyalty.

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