Senior Manager, Product Marketing
BrightseedSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
CannabisIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Business Administration, or a related field, along with at least 3-5 years of experience in retail brand marketing, preferably within the cannabis industry. Strong leadership and strategic planning skills are required, as is the ability to manage marketing campaigns and work collaboratively with cross-functional teams.
Responsibilities
The Associate Manager of Brand Marketing will champion the Sunnyside* retail brand by managing adherence to brand guidelines, brand positioning, and identification, developing national campaigns, and supporting local markets with regional initiatives. They will assist in the development and implementation of strategic marketing plans and brand strategy, briefing creative agencies, and activating campaigns across various marketing channels. Additionally, this role involves collaborating with eCommerce, CRM, regional marketing, and wholesale teams to build strong channel strategies and expand the Sunnyside* product portfolio.
Skills
Retail Brand Marketing
Cannabis Industry Knowledge
Brand Management
Marketing Strategy
Social Equity Initiatives
Educational Development
Cresco Labs
Cultivates, processes, and sells cannabis products
About Cresco Labs
Cresco Labs is involved in the U.S. cannabis industry as a grower, processor, and retailer of cannabis products for both recreational and medical users. The company offers a range of trusted brands to meet diverse consumer needs and operates in eleven states with a focus on high-demand markets and strict regulations. Cresco Labs stands out by emphasizing responsible practices, community empowerment, and eco-friendly initiatives, aiming to create a reputable cannabis industry. Its goal is to ensure that its success benefits local communities and stakeholders while delivering high-quality cannabis products.
Key Metrics
Chicago, IllinoisHeadquarters
2013Year Founded
$105.1MTotal Funding
IPOCompany Stage
Social Impact, Consumer GoodsIndustries
1,001-5,000Employees