Nutrafol

Manager, Retail Marketing

United States

Nutrafol Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Goods, Health & Wellness, Beauty & Personal CareIndustries

Requirements

The ideal candidate will bring a strong background in retail and/or brand management and a proven track record of implementing successful marketing strategies across retail environments.

Responsibilities

This individual will play a critical role in supporting the efforts of our retail operations by developing and executing marketing strategies and campaigns that enhance the client experience and drive brand awareness, traffic and incremental sales. The Manager, Retail Marketing will collaborate closely with Retail Marketing Director and cross-functional teams to craft and execute marketing campaigns, manage projects, develop analysis, drive category trends, oversee sampling programs, develop and execute multi-channel marketing campaigns, lead visual merchandising strategy, and manage cross-retail channel sampling campaigns.

Skills

Retail Marketing
Brand Management
Campaign Development
Cross-Channel Activation
Project Management
Data Analysis
Product Storytelling

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

Key Metrics

New York City, New YorkHeadquarters
2013Year Founded
$34MTotal Funding
SERIES_BCompany Stage
Healthcare, Consumer GoodsIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Performance Bonus
Unlimited Paid Time Off
Wellness Program
Meal Benefits
Phone/Internet Stipend
Professional Development Budget
Pet Insurance
Remote Work Options

Risks

Increased competition from new entrants like Divi could impact Nutrafol's market share.
Nutrafol Skin faces challenges in a saturated acne treatment market.
Partnership with Sephora may lead to competition with established brands in their retail space.

Differentiation

Nutrafol offers a whole-body approach to hair health, unlike many competitors.
The company is backed by over 3,000 physicians, clinics, and stylists in the U.S.
Nutrafol's products are clinically proven, drug-free, and target root causes of hair thinning.

Upsides

Nutrafol's expansion into skin health taps into a large, existing market.
Partnership with Sephora increases Nutrafol's visibility and retail presence.
Growing consumer interest in personalized health solutions aligns with Nutrafol's offerings.

Land your dream remote job 3x faster with AI