Associate Manager, CRM at Rothy's

San Francisco, California, United States

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$82,000 – $96,000Compensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Fashion, E-commerceIndustries

Requirements

Highly organized with strong project management skills and a keen attention to detail
Growth mindset who is eager to learn new technologies, tools, and skills as the retention marketing landscape evolves
Skilled at synthesizing data into actionable insights and clearly communicating findings and recommendations
Effective communicator with a collaborative mindset and experience working cross-functionally with brand, e-commerce, and creative teams
Deeply curious, always testing, learning, and striving for continuous improvement
Self-starter who thrives in a fast-paced, dynamic environment
3–5 years of experience

Responsibilities

Own end-to-end campaign execution for Email and SMS marketing—including reading product performance and identifying campaign opportunities, segmentation, Email and SMS campaign builds, QA, deployment, and performance tracking
Maintain and evolve the marketing calendar across retention channels in partnership with cross-functional teams
Partner with brand, e-commerce, and creative teams to bring timely, on-brand messages to life across email and SMS
Lead segmentation and customer targeting strategies to improve personalization and campaign performance
Manage and execute lifecycle programs such as Welcome, Post-Purchase, and behavioral triggers
Design and implement A/B and multivariate testing across retention campaigns to improve engagement and yield
Analyze campaign and channel performance, providing insights and recommendations to internal stakeholders and leadership
Collaborate with platform partners (e.g., Ometria, Attentive, Movable Ink) to enhance retention marketing capabilities
Continuously improve internal processes and workflows for efficiency, accuracy, and scalability
Champion CRM marketing best practices and customer-first strategies within the broader organization

Skills

Key technologies and capabilities for this role

CRMEmail MarketingSMS MarketingAudience SegmentationPerformance AnalysisLifecycle OptimizationData AnalysisCampaign ExecutionCustomer RetentionE-commerce

Questions & Answers

Common questions about this position

What is the salary range for the Associate Manager, CRM position?

The salary range is $82K - $96K.

Is this role remote or based in a specific location?

The role is based in San Francisco, CA.

What key skills are required for the Associate Manager, CRM role?

Key skills include campaign execution for Email and SMS, audience segmentation, performance analysis, A/B testing, and lifecycle optimization.

What is the company culture like at Rothy’s?

Rothy’s fosters an inclusive environment across HQ, retail stores, and factory, with a focus on sustainability, putting the planet and people first, and building a growing community.

What makes a strong candidate for this CRM role?

A strong candidate has a strategic mindset, hands-on approach, and ability to blend creativity with data at the intersection of strategy and execution, with experience in email/SMS marketing.

Rothy's

Sustainable footwear and accessories brand

About Rothy's

Rothy's creates stylish footwear and accessories using recycled materials, such as plastic bottles and marine plastic. Their products include shoes, handbags, and other accessories, all designed for environmentally conscious consumers. Rothy's operates through a direct-to-consumer model, selling products online at rothys.com, which allows them to control their brand and customer experience. What sets Rothy's apart from competitors is their strong commitment to sustainability, continuously using eco-friendly materials and practices to reduce environmental impact. The company's goal is to provide fashionable and comfortable products while promoting environmental responsibility.

San Francisco, CaliforniaHeadquarters

2012Year Founded

$235.4MTotal Funding

SECONDARYCompany Stage

Consumer GoodsIndustries

201-500Employees

Risks

Increased competition from sustainable fashion brands may dilute Rothy's market position.

Reliance on Amazon could reduce profit margins due to commission fees.

New leadership may lead to strategic shifts that alienate existing customers.

Differentiation

Rothy's uses a proprietary 3D knitting process to reduce material waste.

The company repurposes single-use plastic bottles into stylish, sustainable footwear and accessories.

Rothy's operates a TRUE Zero Waste certified factory, enhancing its sustainability credentials.

Upsides

Rothy's expansion into Amazon increases brand accessibility and customer reach.

The flagship store in NYC enhances brand visibility and customer engagement.

Rothy's leadership changes may bring fresh strategic insights and growth opportunities.

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