Associate Director - Sales at Nielsen

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

CPG, FMCG, Market ResearchIndustries

Requirements

Master’s degree or a Diploma in Marketing from reputed institute
Minimum 10 years’ experience in the Marketing, Business Development with either research or consulting agencies
Prior working experience with the FMCG industry would be preferred
Proven commercial person, who can build and execute sales strategy and plan, and be accountable for end-to-end sales operations process i.e. prospecting, developing, proposal building, negotiating and closing sales
Ability to do accurate weekly or monthly sales forecast and effective pipeline management
Team player, who can collaborate with peers, and contribute to the thinking & strategy of senior management team at NielsenIQ

Responsibilities

Develop relationship and generate revenue with large & medium sized FMCG manufacturers
Develop a comprehensive understanding of their business and growth strategy by gathering intelligence through primary & secondary sources
Engage with various client stakeholders to identify potential opportunities for various NIQ business lines
Build deep connect within the client organization across various functions
Grow the revenue from assigned clients by increasing width & depth of NIQ solutions by undertaking consultative selling
Develop a winning sales pitch for retaining current business and find ways to develop additional business
Launch and introduce new NIQ services to drive adoption among assigned clients
Build a strong pipeline through regular engagement with various functional teams at the client’s end
Work with relevant internal stakeholders like specialist sales team etc to build the pitches that are relevant for client’s business requirement
Own the client relationship and lead the engagement for the assigned accounts by having a strong understanding of their business priorities
Foster relationships across various levels and within various functions of the client organization namely CMI, Sales, Marketing to identify opportunities for incremental product/solution sales
Build account plan together with customer consulting leader to list the business objectives of each assigned client and identify NIQ solutions that can help them achieve these objectives
Work with internal functions (A&I, GSC hub, customer service team, Data Science, Operations) to manage basic servicing for the assigned clients which do not have a consulting lead
Achieve key financial metrics: revenue, profitability, and cash collection, as well as other related business development objectives
Ensure proper pricing is applied according to company's policies and guidelines
Understand the company’s financial guidelines such as forecast and pipeline management
Use sales technology and digital tools (Microsoft Dynamics, Sales Loft) for efficient working by recording prospects, forecast pipeline and convert sales
Monitor the actual financial performance against budget/forecast and ensure the implementation of actions that will lead to the achievement of the targets

Skills

Business Development

Consultative Selling

Client Relationship Management

Revenue Generation

Sales Pipeline Management

Market Intelligence

FMCG Sales

Stakeholder Engagement

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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