Associate Director, Analytics

Kansas City, Missouri, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, AdvertisingIndustries

Requirements

Candidates should possess a degree and 5-7 years of experience in data and analytics, preferably in advertising, management consulting, marketing, or digital consulting. They should have knowledge of agency-side media campaign planning and execution, as well as strong understanding of media metrics, campaign performance evaluation, attribution modeling, and A/B testing. Proven leadership ability and experience managing client relationships and leading analytics workstreams across multiple accounts are also required.

Responsibilities

The Associate Director, Analytics will build and develop a deep understanding of client's strategic issues and initiatives, designing measurement frameworks and reporting roadmaps. They will oversee the development of dashboards, campaign performance reports, and advanced measurement projects, ensuring timely follow-through on deliverables and presenting reports to clients. The role involves managing a team of analysts, providing mentorship and technical guidance, collaborating with data engineering and marketing science partners, and partnering with planning and investment teams on budget setting and media plan optimization. Staying current on industry trends and translating business solutions into innovative analytics is also a key responsibility.

Skills

Analytics

Data Analysis

Data Engineering

A/B testing

Data Infrastructure

Reporting

Data Visualization

Client Communication

Leadership

Mentorship

Strategic Planning

Measurement Frameworks

Campaign Performance

Barkley

Full-service marketing and advertising agency

About Barkley

Barkley is a marketing and advertising agency focused on creating modern brands that appeal to today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail and hospitality brands. Barkley offers a wide range of marketing solutions, including advertising, communication, product innovation, media strategy, and talent management. By utilizing deep consumer insights, they develop campaigns that resonate with audiences and keep brands relevant. Their services include experience design, digital platform optimization, influencer activations, and creative campaign development, allowing them to support clients in achieving their business goals, whether launching new products or enhancing consumer engagement. Barkley's unique combination of creativity and data-driven insights sets them apart from competitors, ensuring they stay ahead of market trends.

Kansas City, MissouriHeadquarters

1964Year Founded

$5.1MTotal Funding

MERGERCompany Stage

Consulting, Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

Life Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

Risks

Rapid acquisitions may lead to integration challenges and cultural clashes within Barkley.

The merger with OKRP could result in operational inefficiencies and client conflicts.

Investment from a Chicago firm may lead to strategic shifts disrupting current operations.

Differentiation

Barkley is one of the largest independent, employee-owned advertising agencies in the U.S.

The agency combines creativity with data-driven insights for modern consumer engagement.

Barkley's integrated marketing approach spans multiple industries, ensuring brand relevance.

Upsides

Barkley's acquisition of Adlucent enhances its performance media and MarTech capabilities.

The merger with OKRP creates one of the largest independent marketing firms in the U.S.

Barkley's focus on ESG aligns with growing consumer demand for sustainable brands.

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