Director of Client Insights & Analytics
DeepIntentSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, AdvertisingIndustries
Requirements
Candidates should possess a degree and 5-7 years of experience in data and analytics, preferably in advertising, management consulting, marketing, or digital consulting. They should have knowledge of agency-side media campaign planning and execution, as well as strong understanding of media metrics, campaign performance evaluation, attribution modeling, and A/B testing. Proven leadership ability and experience managing client relationships and leading analytics workstreams across multiple accounts are also required.
Responsibilities
The Associate Director, Analytics will build and develop a deep understanding of client's strategic issues and initiatives, designing measurement frameworks and reporting roadmaps. They will oversee the development of dashboards, campaign performance reports, and advanced measurement projects, ensuring timely follow-through on deliverables and presenting reports to clients. The role involves managing a team of analysts, providing mentorship and technical guidance, collaborating with data engineering and marketing science partners, and partnering with planning and investment teams on budget setting and media plan optimization. Staying current on industry trends and translating business solutions into innovative analytics is also a key responsibility.
Skills
Analytics
Data Analysis
Data Engineering
BI
A/B testing
Data Infrastructure
Reporting
Data Visualization
Client Communication
Leadership
Mentorship
Strategic Planning
Measurement Frameworks
Campaign Performance
Barkley
Full-service marketing and advertising agency
About Barkley
Barkley is a marketing and advertising agency focused on creating modern brands that appeal to today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail and hospitality brands. Barkley offers a wide range of marketing solutions, including advertising, communication, product innovation, media strategy, and talent management. By utilizing deep consumer insights, they develop campaigns that resonate with audiences and keep brands relevant. Their services include experience design, digital platform optimization, influencer activations, and creative campaign development, allowing them to support clients in achieving their business goals, whether launching new products or enhancing consumer engagement. Barkley's unique combination of creativity and data-driven insights sets them apart from competitors, ensuring they stay ahead of market trends.
Key Metrics
Kansas City, MissouriHeadquarters
1964Year Founded
$5.1MTotal Funding
MERGERCompany Stage
Consulting, Consumer Software, Consumer GoodsIndustries
501-1,000Employees