Nielsen

Associate Sales Director, Marketing Mix

Chicago, Illinois, United States

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Market Research, Analytics & Data Services, Marketing & AdvertisingIndustries

Job Description

Employment Type: Full-time Location Type: Remote Salary: Market-competitive, with an anticipated base compensation of t


Company Description

R25_0005052 #LI-Remote *US role, must be in US at time of application to be considered.


Position Overview

This role is responsible for leading sales engagements of NielsenIQ’s Analytics + Activation solutions across numerous assigned NielsenIQ account targets. The focus will be on maintaining and growing existing clients and acquiring new business through the development of meaningful client relationships and closing deals. The goal is to expand our Advanced Analytics solutions within assigned accounts by possessing the unique attributes of a consultative seller. This role will collaborate with Solution Architects, Client Business Partners, Account Development leads, and delivery team members throughout the sales cycle. As an individual contributor, this role will drive deals to successful outcomes across complex sales phases in a timely manner while generating new product ideas and bringing the voice of the customer back to product management.


Responsibilities

  • Develop relationships to sell our analytics solutions within your assigned accounts.
  • In this Specialty Sales role, use consultative/challenger selling skills to identify client business needs, qualify, probe, scope, and sell NielsenIQ advanced analytics services.
  • Achieve an annual Revenue/Sales target.
  • Attend a few annual conferences/tradeshows.
  • Self-start and proactively prospect within your assigned accounts to drive initial purchases.
  • Manage multiple projects simultaneously.
  • Manage sales pipeline reporting and proper CRM hygiene with excellence.
  • Become proficient in NielsenIQ Analytics + Activation solutions, systems, and software tools.
  • Develop Account Plans and initiatives to drive growth within your assigned accounts and vertical.
  • Represent the voice of the customer to internal product development, product marketing, communications, and delivery teams.
  • With a high degree of urgency, uncover and disseminate retailer, manufacturer, and competitive intelligence.
  • Work highly collaboratively with other cross-functional NIQ partners.
  • Contribute to assigned projects as needed.

About You

Are you a passionate, client-focused salesperson with a deep sense of urgency and accountability to deliver against financial targets? Can you effectively tell a story that captures the audience, no matter what level, and bring them along your journey? Are you able to work collaboratively as part of a remote team within a dynamic and challenging environment while maintaining high standards?


Qualifications

  • Bachelor's degree required; Master's degree favored.
  • 5-8 years’ consultative selling (full-cycle) experience within market research, CPG, and/or media agencies.
  • Previous experience selling data/analytics, marketing mix modeling, choice modeling/Conjoint to CPG manufacturers and/or media agencies is preferred.
  • Previous experience working in a highly matrixed organization.
  • Leadership experience is a plus (may lead team in future).
  • Ability to translate data knowledge into tactical and strategic solution frameworks; advanced data analytic sales preferred.
  • Excellent written and verbal communication skills; ability to articulate complex issues in a concise and polished manner to a diverse audience.
  • Ability to travel up to 25%.

US Benefits

  • Comprehensive healthcare plan (medical, Rx, dental, and vision).
  • Flexible spending accounts and a Health Savings Account (including company contributions).
  • Life and AD&D insurance.
  • 401(k) retirement plan including company matching contributions.
  • Disability insurance.
  • Tuition Reimbursement.
  • Discretionary paid time off program and 11 paid holidays.
  • Flexible working environment.
  • Volunteer time off.
  • LinkedIn Learning.
  • Employee Assistance Program (EAP).

Additional Information

This role has a market-competitive salary with an anticipated base compensation of t.

Skills

Client Relationship Management
Consultative Selling
Challenger Selling
CRM
Account Planning
Sales Pipeline Management
Solution Selling
Analytics Solutions
CRM Software
Trade Show/Conference Representation

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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