Assistant Manager, Retail CRM Strategy at General Motors

Warren, Michigan, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, Retail, MarketingIndustries

Requirements

Bachelor Degree
5+ years of relevant experience (implied from context)

Responsibilities

Lead the strategic design and development of monthly retail campaigns, ensuring alignment with divisional goals and lifecycle marketing objectives
Analyze retail performance data to identify trends and opportunities and translate insights into actionable recommendations for brands to drive sales and improve customer experience
Interface as the lead subject matter expert dedicated to developing, coordinating, and executing key retail journeys and build-to-order programs, providing knowledge and experience to partners (including current open offers or private offers for retention and conquest audiences)
Cultivate and manage strong relationships with all brands and business partners (Customer Engagement, Divisional Retail Teams, Marketing, Product Marketing, Legal/Privacy, Marketing Applied Sciences, GM Research, Growth Brands, Agency Partners), acting as a liaison between groups and ensuring communication supports overarching objectives
Work across all teams to ensure project timelines, deliverables, and workflow processes (including client testing and reviews) are aligned and on-time
Partner with agency of record and brands to oversee creative development and campaign optimization efforts to provide world-class ordering, loyalty, and customer experience; support content matrix development to ensure messaging resonates with target audiences and aligns with brand voice and tone; optimize processes to drive efficiency across all brands
Monitor campaign performance metrics and direct the development of insights to present program results and recommendations to stakeholders and leadership; recommend testing and pilot opportunities to validate new approaches and optimize campaign effectiveness
Manage agency resources along with client expectations, supporting all brands and models under programs

Skills

Key technologies and capabilities for this role

CRM StrategyRetail CampaignsData AnalysisStrategic PlanningProgram ManagementCross-Functional CollaborationCustomer EngagementLifecycle MarketingPerformance InsightsTest and Learn

Questions & Answers

Common questions about this position

What is the employment type for this Assistant Manager role?

The position is full-time.

Is this role remote or does it require office presence?

This information is not specified in the job description.

What key skills are needed for the Retail CRM Strategy Assistant Manager position?

The role requires a strong analytical mindset, strategic design capabilities, insight-driven decision making, and operational excellence, along with experience in retail performance data analysis and cross-functional collaboration.

What is the company culture like for this role at General Motors?

This information is not specified in the job description.

What makes a strong candidate for this Assistant Manager position?

Strong candidates will have a strategic yet hands-on approach with a strong analytical mindset, experience leading retail campaigns, cross-functional partnership skills, and the ability to translate data insights into actionable sales recommendations.

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees

Benefits

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

401(k) Retirement Plan

Tuition Reimbursement

Student Loan Assistance

Flexible Work Hours

Discount on GM vehicles

Risks

Shutting down Cruise Robotaxi may affect investor confidence in GM's AV strategy.

Chevrolet Equinox EV recall could harm GM's safety reputation.

Leadership transition in design may disrupt continuity and brand identity.

Differentiation

GM's Dynamic Fuel Management system enhances fuel efficiency in traditional vehicles.

GM leads in board diversity with 55% women directors.

GM's pivot to personal autonomous vehicles aligns with consumer trends.

Upsides

Partnership with Nvidia boosts GM's autonomous vehicle technology capabilities.

Collaboration with ChargePoint expands EV charging infrastructure, enhancing consumer appeal.

Bryan Nesbitt's appointment as design head may bring innovation to GM's vehicle design.

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