Art Director, US at eBay

Toronto, Ontario, Canada

eBay Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
EcommerceIndustries

Requirements

  • 5+ years of experience as an Art Director or Senior Designer, with a focus on CRM creative in the e-commerce or digital marketing space
  • Bachelor’s degree in Graphic Design, Communication Design, or a related field
  • A strong portfolio showcasing CRM campaigns, email design, and customer engagement work across multiple channels
  • Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); knowledge of After Effects or Cinema 4D is a plus
  • Experience with CRM platforms and tools, and a deep understanding of how to tailor creative for emails, push notifications, and SMS
  • Strong typography, composition, and visual storytelling skills, with an eye for detail and the ability to craft visually engaging and effective content
  • Proven experience leading creative projects from concept to execution

Responsibilities

  • Lead the creative direction for eBay’s US CRM campaigns, including emails, push notifications, SMS, and other customer communications, ensuring content resonates with US customers and drives engagement
  • Occasionally concept, design, and execute creative for CRM channels, with a focus on customer retention, loyalty, and brand advocacy
  • Ensure brand consistency by adapting eBay’s global brand guidelines to align with the specific tone, voice, and customer needs of the US market
  • Collaborate with cross-functional teams, including marketing, content, design, and copy, to create CRM campaigns that are both visually impactful and strategically aligned with eBay’s marketing goals
  • Present feedback and pitch concepts to stakeholders, including CRM, marketing, and other key teams, ensuring that your vision is communicated clearly and persuasively
  • Optimize and iterate creative campaigns based on performance data, customer feedback, and market trends, continuously improving campaign outcomes
  • Work closely with external agencies to guide the execution of CRM creative while ensuring it aligns with eBay’s standards and US market needs
  • Collaborate with localization teams to ensure all content is culturally relevant and linguistically accurate for US customers
  • Occasional travel may be required for team collaboration or photoshoots

Skills

Art Direction
Creative Direction
Email Design
Push Notifications
SMS Design
Visual Design
Brand Standards
Agency Management
CRM Campaigns
Customer Communications

eBay

Global online marketplace for buying and selling

About eBay

eBay is an online marketplace where individuals and businesses can buy and sell a wide range of products, including electronics, fashion, and collectibles. Users can list items for auction or use the 'Buy It Now' option for immediate purchases. eBay stands out from competitors with its vast selection, user-friendly interface, and strong buyer and seller protections, including free shipping on many items. The company's goal is to facilitate seamless transactions while generating revenue through transaction fees, advertising, and subscription services.

San Jose, CaliforniaHeadquarters
1995Year Founded
$6.5MTotal Funding
IPOCompany Stage
Consumer Software, Consumer GoodsIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Company Match
Paid Vacation
Parental Leave

Risks

Niche e-commerce platforms like StockX and Poshmark may draw away eBay's customers.
Social media platforms with shopping features could divert traffic from eBay.
Direct-to-consumer brands bypassing marketplaces may reduce eBay's seller base.

Differentiation

eBay offers a unique auction-style listing alongside 'Buy It Now' options.
The platform provides robust buyer and seller protections, enhancing trust in transactions.
eBay's vast product selection includes new, refurbished, and second-hand items.

Upsides

eBay's acquisition of GSI Commerce strengthens its position as a global commerce partner.
The rise of social commerce offers eBay opportunities to integrate social shopping features.
Increased focus on sustainability aligns with eBay's refurbished and second-hand product categories.

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