Art Director, US at eBay

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

EcommerceIndustries

Requirements

5+ years of experience as an Art Director or Senior Designer, with a focus on CRM creative in the e-commerce or digital marketing space
Bachelor’s degree in Graphic Design, Communication Design, or a related field
A strong portfolio showcasing CRM campaigns, email design, and customer engagement work across multiple channels
Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); knowledge of After Effects or Cinema 4D is a plus
Experience with CRM platforms and tools, and a deep understanding of how to tailor creative for emails, push notifications, and SMS
Strong typography, composition, and visual storytelling skills, with an eye for detail and the ability to craft visually engaging and effective content
Proven experience leading creative projects from concept to execution

Responsibilities

Lead the creative direction for eBay’s US CRM campaigns, including emails, push notifications, SMS, and other customer communications, ensuring content resonates with US customers and drives engagement
Occasionally concept, design, and execute creative for CRM channels, with a focus on customer retention, loyalty, and brand advocacy
Ensure brand consistency by adapting eBay’s global brand guidelines to align with the specific tone, voice, and customer needs of the US market
Collaborate with cross-functional teams, including marketing, content, design, and copy, to create CRM campaigns that are both visually impactful and strategically aligned with eBay’s marketing goals
Present feedback and pitch concepts to stakeholders, including CRM, marketing, and other key teams, ensuring that your vision is communicated clearly and persuasively
Optimize and iterate creative campaigns based on performance data, customer feedback, and market trends, continuously improving campaign outcomes
Work closely with external agencies to guide the execution of CRM creative while ensuring it aligns with eBay’s standards and US market needs
Collaborate with localization teams to ensure all content is culturally relevant and linguistically accurate for US customers
Occasional travel may be required for team collaboration or photoshoots

Skills

Key technologies and capabilities for this role

Art DirectionCreative DirectionEmail DesignPush NotificationsSMS DesignVisual DesignBrand StandardsAgency ManagementCRM CampaignsCustomer Communications

Questions & Answers

Common questions about this position

What is the salary for the Art Director position?

This information is not specified in the job description.

Where is the Art Director role located?

The position is located in Toronto, Canada.

What are the key responsibilities of the Art Director?

You will lead creative direction for US CRM campaigns including emails, push notifications, and SMS, ensure brand consistency, collaborate with cross-functional teams, and guide external agencies.

What is the company culture like at eBay?

eBay fosters a culture where customers are the compass, authenticity thrives, bold ideas are welcome, everyone can bring their unique selves, and the team consists of passionate thinkers, innovators, and dreamers.

What makes a strong candidate for this Art Director role?

A strong candidate is a seasoned Art Director with passion for customer-focused creative, experience leading US CRM campaigns, and skills in collaborating with agencies and cross-functional teams.

eBay

Global online marketplace for buying and selling

About eBay

eBay is an online marketplace where individuals and businesses can buy and sell a wide range of products, including electronics, fashion, and collectibles. Users can list items for auction or use the 'Buy It Now' option for immediate purchases. eBay stands out from competitors with its vast selection, user-friendly interface, and strong buyer and seller protections, including free shipping on many items. The company's goal is to facilitate seamless transactions while generating revenue through transaction fees, advertising, and subscription services.

San Jose, CaliforniaHeadquarters

1995Year Founded

$6.5MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Company Match

Paid Vacation

Parental Leave

Risks

Niche e-commerce platforms like StockX and Poshmark may draw away eBay's customers.

Social media platforms with shopping features could divert traffic from eBay.

Direct-to-consumer brands bypassing marketplaces may reduce eBay's seller base.

Differentiation

eBay offers a unique auction-style listing alongside 'Buy It Now' options.

The platform provides robust buyer and seller protections, enhancing trust in transactions.

eBay's vast product selection includes new, refurbished, and second-hand items.

Upsides

eBay's acquisition of GSI Commerce strengthens its position as a global commerce partner.

The rise of social commerce offers eBay opportunities to integrate social shopping features.

Increased focus on sustainability aligns with eBay's refurbished and second-hand product categories.

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