App Specialist - Digital Marketing at Deliveroo

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, Technology, Food DeliveryIndustries

Requirements

3-5 years hands-on and deep experience with Google Ads (UAC) and Apple Ads (ASA)
Experience working with ad platform APIs and scripts to drive automation
Highly analytical and data-driven, comfortable working independently with data
Proven track record in managing complex and high-spending global accounts, ideally within e-commerce or marketplace businesses
Strong communicator with a growth mindset, passionate about Deliveroo's mission and growth ambitions
Ability to rally a team of people around a goal and pivot quickly when presented with new information
Bias for action: Demonstrates a proactive approach to driving results and solving problems
Test and learn mindset: Embraces experimentation and iterative improvement
Growth mindset: Continuously seeks opportunities for learning and development

Responsibilities

Working with the Head of Performance Marketing and team of channel specialists to develop and execute a comprehensive global App strategy to drive growth and achieve ambitious revenue and efficiency targets
Be hands on in our accounts, optimising a complex, high-spending global App program across Google & Apple products
Stay up to date with the latest trends and innovations in App and digital marketing. Work closely with platform partners to stay on top of emerging products and ensure we have a plan to test them at pace
Implement A/B testing and continuous optimisation of campaigns to enhance performance and drive growth
Utilise enterprise analytics tools such as Looker to analyse campaign performance
Generate detailed reports, dashboards and actionable insights for the team and for our stakeholders, demonstrating the impact of App performance on overall business objectives. Conduct analysis on competitor activity and make clear recommendations to improve our position in the market
Work closely with Product, Data Science, and Engineering teams to develop technical solutions and enhance campaign performance
Assist in setting and managing a large annual budget that covers all our global markets
Communicate effectively with stakeholders, demonstrating a strong bias for action and ability to simplify complexity to get buy-in for our projects

Skills

Google Ads

UAC

Apple Ads

ASA

Looker

A/B testing

Performance Marketing

Data Analysis

Digital Marketing

App Campaigns

Budget Management

Deliveroo

Online food delivery connecting customers and restaurants

About Deliveroo

Deliveroo connects customers with a variety of restaurants through its online food delivery service. Customers can place orders via the Deliveroo website or mobile app, which are sent to partner restaurants for preparation. Once the food is ready, Deliveroo's network of delivery riders brings it directly to the customer's home. This system allows restaurants to expand their reach without handling their own delivery logistics. Deliveroo earns money by charging restaurants a commission on orders and customers a delivery fee. They also offer a subscription service, Deliveroo Plus, which gives customers unlimited free delivery for a monthly fee, encouraging loyalty and providing consistent revenue. Additionally, Deliveroo engages in community initiatives, such as providing free meals to NHS workers during the pandemic, which helps build a positive public image and strengthen community relationships.

London, United KingdomHeadquarters

2013Year Founded

$1,569.6MTotal Funding

IPOCompany Stage

Food & Agriculture, Consumer SoftwareIndustries

5,001-10,000Employees

Benefits

Health Insurance

Paid Vacation

Parental Leave

Family Planning Benefits

Risks

Increased competition from Uber Eats and Just Eat threatens market share.

Rising operational costs due to inflation may impact profit margins.

Potential regulatory challenges could increase labor costs for delivery riders.

Differentiation

Deliveroo offers a diverse range of cuisines, from fast food to high-end dining.

The company partners with non-food brands, expanding beyond traditional food delivery.

Deliveroo's three-sided marketplace connects customers, restaurants, and delivery riders efficiently.

Upsides

Partnerships with brands like Accessorize diversify revenue and expand market reach.

Deliveroo Plus subscription service boosts customer loyalty and provides recurring revenue.

AI integration enhances delivery efficiency and reduces operational costs.

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