Agency Development Director - EU at Samba TV

France

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Media, TechnologyIndustries

Requirements

6+ years of commercial Ad-tech and data sales experience at data platforms, Ad networks, DSP, DMP, SSP, with DAAS/SAAS experience
Demonstrated strong contact network across European markets
Proven track record of consistently exceeding revenue goals
Experience building and managing high-value advertising territories with emphasis on agency holding companies
Proven record of revenue generation within data and programmatic advertising
Deep interest and passion for digital media and innovation
Ambitious and experienced in consultative selling, complex negotiations, accurate forecasting, and leading complex sales cycles
Naturally analytical and eager to learn
Based in Europe, ideally Paris, France; fully remote with international travel as needed

Responsibilities

Own and expand strategic relationships with holding company leaders and teams across Data, Analytics, Investment, Programmatic and Ad Tech sectors in Southern Europe, positioning Samba and Semasio as an invaluable partner
Drive revenue growth by developing and executing local and regional GTM strategies, agency account plans, and enterprise-level data agreements with major holding companies (Epsilon, Choreograph, Acxiom, OMNI, dentsu's, Havas Converged, etc.)
Consistently exceed data revenue targets through consultative selling, complex negotiations, accurate forecasting, and maintaining a high quota of in-person client meetings and engagement
Host business reviews (QBRs) with external and internal leadership, provide education and enablement, and own agency contact mapping and communication across holding companies and agencies
Represent the company at industry events as a brand ambassador, maintaining a deep understanding of market trends, competitors, evolving technologies, and client needs in the competitive landscape
Develop self-service growth plans for programmatic audience solution customers and establish downstream opportunities across platform partners where applicable
Collaborate closely with Samba sales and functional leadership to deliver on client needs, establish revenue targets, and actively participate in sales process development and enablement
Take a consultative approach to sales, building relationships with new and existing customers—from go-to-market strategy and client education to responding to RFIs and nurturing pipeline opportunities
Drive revenue growth across EMEA growth markets in Southern Europe, targeting holding companies, media agencies, and advertisers

Skills

Programmatic Advertising

Data Solutions

Revenue Growth

Sales Strategy

Client Relationships

Go-to-Market

Account Planning

RFI Response

Digital Media

Consultative Sales

Samba TV

Audience measurement and analytics for smart TVs

About Samba TV

Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$44.4MTotal Funding

EARLY_VCCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Flexible Work Hours

Remote Work Options

Professional Development Budget

Mental Health Support

Company Equity

Employee Discounts

Risks

Increasing competition from Roku and Amazon challenges Samba TV's market share.

Privacy-focused regulations may increase compliance costs for Samba TV.

Shift towards ad-free streaming services could reduce demand for advertising insights.

Differentiation

Samba TV partners with 20 smart TV brands, embedding technology in 35 million TVs.

Proprietary multi-source panel is 100 times larger than traditional measurement systems.

Offers comprehensive audience measurement and actionable insights for advertisers and content creators.

Upsides

Growing demand for cross-platform measurement solutions boosts Samba TV's market potential.

Acquisition of Semasio enhances capabilities in privacy-compliant contextual targeting.

Partnerships with digital audio platforms expand audience insights across media channels.

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