Account Supervisor, Influencer Marketing (East Coast) at Viral Nation

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, Digital MediaIndustries

Requirements

Deep understanding of influencers across segments and channels
Stay on top of global marketplace disclosure guidelines
Clear understanding of best practices for demonstrating the impact of an influencer and socially-led program
Client-facing with confidence and expertise in dealing with clients
Superior social and interpersonal skills
Demonstrated ability to work independently while knowing when to ‘manage up’
Jump in at every level, from post-procurement influencer management to challenging client conversations

Responsibilities

Support in spearheading strategic direction across a spectrum of social and influencer campaigns, ranging from single activations to long-term, relationship-centric initiatives, ensuring alignment with client objectives and overarching agency vision
Demonstrate creativity and conceptual thinking on client programs and projects
Deliver top-tier white-glove Account Management services tailored to each client, prioritizing clear communication and transparency; maintain meticulous tracking and provision of campaign updates at every stage
Foster seamless collaboration with Center of Excellence (COE) teams, orchestrating cross-functional synergy to realize flawless execution of client scopes, adhering to timelines and deliverables
Collaborate closely with COE teams to identify emerging trends and opportunities within the social and influencer landscape, translating insights into actionable strategies
Assume ownership of post-procurement influencer management, transitioning from talent acquisition to nurturing enduring partnerships and facilitating content creation
Engage directly with influencers to co-create compelling, genuine content that authentically represents brand narratives
Effectively work within account budget parameters and handle day-to-day budget
Maintain strong relationships with brands across a variety of verticals
Lead and support the development of impactful client presentations, leveraging insights and persuasive communication
Serve as day-to-day client leader, with oversight from the Account Director and senior management
Oversee all influencer marketing campaigns through VN’s proprietary platform(s)
Lead by example, fostering a collaborative and inclusive work environment
Actively contribute to the development and refinement of agency processes and methodologies to streamline workflows and enhance efficiency

Skills

Influencer Marketing

Social Media Campaigns

Account Management

Client Relations

Strategic Planning

Campaign Management

Disclosure Guidelines

Program Impact Measurement

Interpersonal Skills

Viral Nation

Influencer and social media marketing agency

About Viral Nation

Viral Nation is an influencer and social media marketing agency that helps brands enhance their digital presence through services like influencer marketing, paid performance, and creative content. The company uses proprietary technologies, including machine learning and AI, to assist clients in transitioning to a social-first approach. What makes Viral Nation different is its ability to combine paid and organic marketing strategies, adapting to changes in social media algorithms for better results. The goal is to help clients achieve measurable growth in return on ad spend (ROAS) and reduce customer acquisition costs (CAC).

Chicago, IllinoisHeadquarters

2014Year Founded

$178.3MTotal Funding

LATE_VCCompany Stage

Consumer Software, AI & Machine LearningIndustries

201-500Employees

Risks

Increased competition from agencies like Clear Digital challenges Viral Nation's market position.

Over-reliance on gaming content may limit diversification into other sectors.

High expectations from influencer attendees at Cannes Lions could strain resources.

Differentiation

Viral Nation uses AI to enhance influencer marketing and brand safety solutions.

The company integrates paid and organic marketing for maximum social media impact.

Viral Nation partners with top studios for innovative content creation and distribution.

Upsides

Growing demand for AI-driven influencer marketing boosts Viral Nation's service appeal.

Partnerships with Vertiqal Studios and Wind Sun Sky expand content creation opportunities.

Recognition at SXSW and Cannes Lions enhances Viral Nation's industry reputation.

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