Account Marketing Specialist, Sporting Goods, Japan at Nike

Tokyo, Japan

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Sporting Goods, Marketing, Retail, FashionIndustries

Requirements

Minimum 2 years of experience in brand management, retail or digital marketing
Bachelor’s degree or equivalent
High interest or background in sport, youth culture, sneakers, fashion, and streetwear trends
Project management experience managing agency partners, vendors, and budgets
Strategic thinker and idea generator with excellent attention to detail
Analytical skills to gather business and consumer insights and apply learnings
Domestic travel required once per season; international travel may occur a few times per year
Strong oral and written communication skills in both English and Japanese
Experience with Sporting Goods partners, in-store and online communication planning, seasonal execution, and account relationship management
Thrives in fast-paced, collaborative environment, values innovation, and champions inclusive thinking
Passion for sport, curiosity about consumer behavior, and belief in Nike’s brand vision

Responsibilities

Extend, develop, and deliver Global/Geo directives, tools, and processes that power Nike’s end-to-end offense across the Sporting Goods channel
Shape channel strategies and program seasonal direction for retail partners as part of the Retail Marketing team
Contribute to channel strategies for Sporting Goods partners
Program seasonal marketing direction in collaboration with the Sporting Goods Sales team
Lead development of seasonal and non-seasonal marketing plans
Brief agencies and guide execution across Japan
Participate in weekly cross-functional exchanges to share ideas and best practices
Manage the annual marketing budget to optimize resources and ensure timely delivery
Measure success through Share of Business (SoB), revenue targets, and emotional consumer connection via Brand Strength Metrics (BSM)
Activate seasonal campaigns in retail environments, ensuring each partner reflects Nike Sport and culture through integrated account plans and compelling storytelling

Skills

Key technologies and capabilities for this role

Brand ManagementRetail MarketingDigital MarketingProject ManagementAccount ManagementConsumer InsightsCommunication SkillsJapaneseEnglishCampaign ActivationStorytelling

Questions & Answers

Common questions about this position

What experience is required for the Account Marketing Specialist role?

Minimum 2 years of experience in brand management, retail or digital marketing is required, along with project management experience managing agency partners, vendors and budgets.

What language skills are needed for this position?

Strong oral and written communication skills in both English and Japanese are required.

Is travel required in this role?

What team will I be working with?

You'll report directly to the Senior Manager, Account Marketing Japan and be part of the Account Marketing Sporting Goods team, collaborating with Japan Marketing leaders, APLA geography, Global Brand Marketing, Retail Marketing, Brand Management, Digital Marketing, Sales, Planning, agencies, suppliers, and vendors.

What makes a strong candidate for this role?

Nike seeks a dynamic individual who thrives in a fast-paced, collaborative environment, values innovation and inclusive thinking, has a passion for sport, curiosity about consumer behavior, and experience with Sporting Goods partners, in-store and online communication planning, seasonal execution, and account relationship management.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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