Account Manager, Social Media at Highwire

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

TechnologyIndustries

Requirements

5-6 years of client-facing digital experience (social media specialty preferred), with at least one year in an Agency setting
Deep knowledge and understanding of social platforms - primarily LinkedIn, Twitter, Instagram, TikTok, Facebook, YouTube - including both organic and paid strategies and capabilities
Baseline knowledge of earned media and marketing tactics (i.e., search, influencer, editorial), and where social media and digital activations can be integrated
Experience with B2B technology, security and digital health brands

Responsibilities

Develop and implement social media strategies for clients that encompass content, channel, and audience; are aligned to client goals; and demonstrate business impact through insights and analysis
Work as part of integrated PR and digital teams, driving the strategic inclusion of social media across client programs, including but not limited to content development, community management, publishing best practices, channel strategy, insights and analytics, etc
Manage account teams to ensure seamless delivery of client work, including quality reviews and time/team management
Manage multiple projects and/or accounts with the ability to manage up and down to ensure the team meets deadlines and stays on budget
Production of social-first copy and creative content aligned to individual channel best practices, also including support in copywriting weekly social media calendars where needed
Manage 1-2 direct reports
Build trusting relationships with clients as one of the day-to-day contacts
Support new business efforts for the Agency, including research and pitch development

Skills

Social Media Management

Digital Marketing

Campaign Management

Content Creation

Team Mentoring

Digital Strategy

Strategic Communications

Highwire

Public relations for disruptive technology companies

About Highwire

Highwire provides specialized public relations services aimed at helping disruptive companies, particularly in the technology sector, communicate effectively. The agency utilizes its background in journalism and its strategic location in Silicon Valley to craft tailored communication strategies that resonate with target audiences. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all designed to meet the unique needs of each client. What sets Highwire apart from its competitors is its focus on delivering measurable results and its deep understanding of the fast-paced tech industry. The company's goal is to create meaningful business outcomes for its clients by ensuring their messages are effectively conveyed in a complex media landscape.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$1.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

ConsultingIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Paid Parental Leave

Hybrid Work Options

401(k) Company Match

Home Office Stipend

Wellness Program

Risks

Internal restructuring from new executive appointments may disrupt service delivery.

Integration challenges from acquisitions could lead to operational inefficiencies.

Departure of key personnel may result in loss of client relationships.

Differentiation

Highwire specializes in PR for disruptive tech companies, leveraging Silicon Valley's innovation hub.

The firm integrates journalism roots with strategic PR, offering tailored communication strategies.

Highwire's focus on AI and robotics positions it as a leader in tech PR.

Upsides

Growing demand for AI-driven PR strategies enhances Highwire's service offerings.

Acquisitions like Candor Content expand Highwire's digital marketing capabilities.

Strategic location in the Bay Area offers access to emerging tech sectors.

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