Account Manager (Media Agencies)

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Data & Analytics, Market ResearchIndustries

Requirements

Candidates should have 3-6 years of experience working at a media agency in a programmatic trader, data onboarder, or media buying role, with a strong understanding of media planning and buying processes, audience data, and digital ad operations. A BA/BS degree, preferably in Communications, Marketing, or Business, is required, along with excellent communication skills and a consultative approach. Experience with DSPs, onboarding platforms, or audience tools, and familiarity with CRM systems like Salesforce are considered strong pluses.

Responsibilities

The Account Manager will engage with media agencies to develop and execute strategic sales plans to increase revenue through NIQ Data-as-a-Service solutions. This role involves driving client relationships, optimizing client investments, and helping agencies utilize data for improved audience targeting, planning, and campaign measurement. Responsibilities include prospecting, networking, developing new business opportunities, evangelizing NIQ data assets, participating in client discovery conversations, generating sales leads, maintaining a sales pipeline, assisting with sales materials, managing CRM data, liaising between internal teams, building fluency in NIQ offerings, and staying current with industry trends.

Skills

Sales

Client Relationship Management

Data Analysis

Media Planning

Audience Targeting

Campaign Measurement

Programmatic Trading

Data Onboarding

Media Buying

CRM Tools

Sales Presentations

Consultative Sales

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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