Account Director, Retail & CPG at LiveRamp

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, CPG, Technology, MarketingIndustries

Requirements

Strong leadership capabilities: Ability to steer internal stakeholders towards a common objective, motivate and project manage them
Strong organizational capabilities: Ability to plan ahead, anticipate multiple outcomes and plan for each scenario
Resourcefulness: Ability to source/obtain information not inherently possessed, navigate disparate internal and external resources, not easily swayed
Tact and presence: Able to prepare for C-level conversations (bonus: familiarity with NPV, IRR, ROI), craft and present value summaries from customer's perspective
Strategic insight: Demonstrate understanding of clients’ business goals and objectives, align solutions with their success criteria, track record of identifying upsell and cross-sell opportunities for revenue growth
Strong relationship and empathy: Ability to digest product/process change impact on customer’s business, communicate disruptions, empathize, provide recommended adjustments
Preferred: Enterprise B2B SaaS CSM experience, emphasis on Data analytics, Cloud, Collaboration, Identity, or Media Planning

Responsibilities

Own Value Realization & Adoption: Ensure products are utilized, client receives business value and can articulate ROI story
Primary Account Owner / Client POC: Responsible for QBR planning, holistic account strategy, cross-team collaboration
Lead Renewals & Risk Mitigation: Lead renewal strategy and execution, proactively identify risks at least 6 months in advance
Drive Overall Revenue Growth: Identify upsell and expansion opportunities for CL, spearhead data monetization strategy for variable revenue growth

Skills

account management

client relationships

sales

retail

CPG

data collaboration

customer engagement

privacy compliance

LiveRamp

Identity platform for people-based marketing

About LiveRamp

LiveRamp offers an identity platform that connects people, data, and devices for effective marketing. This platform supports people-based marketing, allowing businesses to target their audiences more accurately. LiveRamp operates on a subscription model, providing services like data onboarding and identity resolution to help clients unify and analyze their data. The company aims to empower businesses to use data responsibly while enhancing customer experiences.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$15.6MTotal Funding

IPOCompany Stage

Data & Analytics, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Remote Work Options

Unlimited Paid Time Off

Paid Holidays

Paid Parental Leave

Employee Stock Purchase Plan

Wellness Program

Risks

Competitors' adoption of data clean rooms may dilute LiveRamp's market share.

DIRECTV partnership success depends on streaming platform user growth.

Life360's ad business growth could conflict with LiveRamp's existing clients.

Differentiation

LiveRamp offers a fully interoperable infrastructure for end-to-end addressability.

The platform ensures safe and responsible consumer data usage, crucial in today's privacy-conscious world.

LiveRamp's subscription model provides clients with data onboarding, identity resolution, and connectivity.

Upsides

Growing demand for data clean rooms enhances LiveRamp's market position.

Phasing out of third-party cookies boosts interest in identity resolution solutions.

Partnerships with streaming platforms expand LiveRamp's digital advertising reach.

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