LiveRamp

Identity platform for people-based marketing

San Francisco, California, United States

About LiveRamp

LiveRamp offers an identity platform that connects people, data, and devices for effective marketing. This platform supports people-based marketing, allowing businesses to target their audiences more accurately. LiveRamp operates on a subscription model, providing services like data onboarding and identity resolution to help clients unify and analyze their data. The company aims to empower businesses to use data responsibly while enhancing customer experiences.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$15.6MTotal Funding

IPOCompany Stage

Data & Analytics, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Remote Work Options

Unlimited Paid Time Off

Paid Holidays

Paid Parental Leave

Employee Stock Purchase Plan

Wellness Program

Risks

Competitors' adoption of data clean rooms may dilute LiveRamp's market share.

DIRECTV partnership success depends on streaming platform user growth.

Life360's ad business growth could conflict with LiveRamp's existing clients.

Differentiation

LiveRamp offers a fully interoperable infrastructure for end-to-end addressability.

The platform ensures safe and responsible consumer data usage, crucial in today's privacy-conscious world.

LiveRamp's subscription model provides clients with data onboarding, identity resolution, and connectivity.

Upsides

Growing demand for data clean rooms enhances LiveRamp's market position.

Phasing out of third-party cookies boosts interest in identity resolution solutions.

Partnerships with streaming platforms expand LiveRamp's digital advertising reach.

Funding

Total raised$15.56 M

Latest valuation$310.00 M

StageIPO

ACQUISITION

4/30/2014

Acxiom Corporation

$310

$310.00 M

LATE VC

8/31/2011

$5.00 M

SERIES B

9/30/2010

$15

$75.00 M