ABM Marketing Lead

About Paddle

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.

We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 5000 software sellers in 245 territories globally.

The Role

We’re hiring an ABM Marketing Manager to build and scale account-based programs that drive high-quality pipeline and accelerate deal velocity across Paddle’s sales-led motion. This role sits within the Demand Generation team and acts as the key link between Sales, Revenue Marketing, and Channel Execution owning the strategy and delivery of 1:1, 1:few, and 1:many ABM plays across our highest-value customer segments.

You’ll leverage channels like paid, email, field, web and more to run personalised, data-driven plays that cut through noise and open doors. With strong support from Sales and Revenue Marketing, you’ll focus on making our GTM campaigns land with precision, intent, and revenue impact and you’ll use AI to scale faster, personalise smarter, and test continuously.

What you'll do

ABM Program Strategy

• Develop and manage full-funnel ABM programs across key commercial segments targeting top accounts using a mix of 1:1, 1:few, and 1:many tactics.

Campaign Execution

• Partner with channel owners (paid, email, web, field) to deliver coordinated ABM campaigns across intent-based advertising, outbound acceleration, direct mail, and nurture.

Sales Partnership

• Act as the connective tissue between marketing and sales aligning on account lists, messaging, and follow-up plans.
• Build SLAs and feedback loops with BDRs and AEs.

Personalised Experiences

• Own the creation of personalised journeys including custom landing pages, email copy, asset tailoring, and in-channel targeting.
• Leverage AI tools for message variation and rapid execution.

AI-Powered Targeting & Optimisation

• Use AI-based platforms to identify in-market accounts, intent signals, and engagement gaps, continually optimising outreach and creative.

Campaign Analytics & Reporting

• Define KPIs across engagement, lift, pipeline contribution, and velocity.
• Collaborate with Marketing Ops and RevOps to track ABM performance and attribution.

We'd love to hear from you

• 5+ years in B2B demand gen or ABM roles, ideally within high-growth SaaS
• Experience running ABM programs across the spectrum from targeted 1:1 to scaled 1:many
• Deep understanding of funnel dynamics, outbound orchestration, and integrated campaign design
• Hands-on experience leverage tech automation platforms
• Familiarity with marketing automation (e.g. HubSpot, Marketo), Salesforce, and web personalisation tools
• Data-informed and performance-driven, comfortable owning pipeline contribution goals and campaign KPIs
• Bonus: Experience using AI tools for copywriting, targeting optimisation, or real-time content personalisation

Everyone is welcome at Paddle

At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture.

We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group. Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels...