ABM Marketing Lead

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Product, SaaS, FintechIndustries

Requirements

The ideal candidate will have over 5 years of experience in B2B demand generation or ABM roles, preferably within high-growth SaaS environments. They should possess a deep understanding of funnel dynamics, outbound orchestration, and integrated campaign design, with hands-on experience using marketing automation platforms like HubSpot or Marketo, Salesforce, and web personalization tools. Familiarity with AI tools for copywriting, targeting optimization, or content personalization is considered a bonus.

Responsibilities

The ABM Marketing Manager will develop and manage full-funnel ABM programs across key commercial segments, utilizing a mix of 1:1, 1:few, and 1:many tactics. They will partner with channel owners to execute coordinated ABM campaigns, including intent-based advertising, outbound acceleration, and direct mail. This role involves acting as a liaison between marketing and sales to align on account lists, messaging, and follow-up plans, while also owning the creation of personalized customer journeys. The manager will leverage AI tools for scaling, personalization, and continuous testing, and will define KPIs to track ABM performance and attribution in collaboration with Marketing Operations and RevOps.

Skills

Account-Based Marketing (ABM)

Demand Generation

Pipeline Generation

Sales Enablement

Marketing Strategy

Campaign Execution

Paid Advertising

Email Marketing

Web Marketing

Direct Mail

Nurturing

Personalization

Data-Driven Marketing

AI Marketing

Go-to-Market (GTM) Strategy

Paddle

Platform for SaaS billing and compliance

About Paddle

Paddle simplifies software sales for SaaS companies by providing a platform that manages billing, payments, tax compliance, and customer support. Its tools allow developers to focus on product development instead of administrative tasks. Paddle's all-in-one solution includes payment processing, subscription management, invoicing, and compliance with international tax laws, helping clients streamline operations and scale efficiently. The company earns revenue through transaction fees and subscription plans, aligning its success with that of its clients. Paddle's platform is flexible, easy to configure, and offers extensive API documentation for seamless integration. It also supports webhook notifications for real-time updates. The goal of Paddle is to be a vital partner for software companies aiming to grow internationally while managing the complexities of tax and compliance.

London, United KingdomHeadquarters

2012Year Founded

$283.4MTotal Funding

SERIES_DCompany Stage

Enterprise Software, FintechIndustries

201-500Employees

Benefits

Competitive compensation & share options

Private healthcare & mental health coaching

Flexible time off

Learning & development

Family leave

Wellbeing points

Transportation subsidies

Home workstation budget

Risks

Emerging payment platforms may erode Paddle's market share.

Slower SaaS industry growth could impact Paddle's transaction-based revenue model.

Rising churn rates in SaaS could lead to decreased revenue for Paddle.

Differentiation

Paddle offers a unique Merchant of Record model for SaaS companies.

The platform integrates billing, payments, and tax compliance into a single solution.

Paddle's API and webhook features enable seamless integration for developers.

Upsides

Paddle's AI Launchpad supports the growing trend of AI-powered SaaS solutions.

The new billing features cater to the demand for hyperlocalised payments.

Paddle's all-in-one platform is attractive amid rising churn rates and tighter budgets.

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