Growth Marketing Manager
RapidSOSSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare TechnologyIndustries
Requirements
Candidates should possess a Bachelor’s degree in a relevant field such as Marketing, Business Analytics, Statistics, or a related discipline, along with a minimum of 5 years of experience in a growth marketing or insights role. Strong analytical skills and experience with data analysis tools are essential, as is the ability to interpret campaign performance data and translate it into actionable recommendations. Experience with marketing automation platforms and CRM systems is also required.
Responsibilities
As the Growth Insights Manager, you will analyze trends in campaign performance to provide actionable insights, develop overall campaign optimization strategies, and increase engagement, MQL generation, opportunity creation, and revenue generation. You will review data to understand campaign breakpoints and provide data-led insights for decision-making, manage research projects to create business plans, and use available tools to gather and analyze data to inform campaign optimization. Furthermore, you will work with data professionals to uncover opportunities in data, apply statistical modelling, and create action plans focused on optimization, while collaborating with marketing leadership teams and other departments to achieve growth goals.
Skills
Data analysis
Problem solving
Storytelling
Cross-functional collaboration
Performance monitoring
Insight development
PointClickCare
Cloud-based EHR solutions for senior care
About PointClickCare
PointClickCare provides cloud-based software solutions specifically designed for the senior care sector, including skilled nursing facilities, senior living communities, and home health agencies. Its main product, Harmony, is an integrated care coordination platform that helps manage patient transitions from hospitals to post-acute care facilities. Harmony allows healthcare providers to exchange clinical data, which improves care coordination and patient outcomes by offering real-time insights and analytics. Unlike many competitors, PointClickCare's platform integrates with other healthcare systems, enhancing data exchange and interoperability. The company's goal is to improve operational efficiency and quality of care for senior care providers through its subscription-based model, which also includes training, support, and consulting services.
Key Metrics
Mississauga, CanadaHeadquarters
2000Year Founded
$220MTotal Funding
GRANTCompany Stage
Enterprise Software, HealthcareIndustries
1,001-5,000Employees