Principal Product Marketing Manager, Product Commercialization at Upside

Austin, Texas, United States

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$175,000 – $206,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Commerce, TechnologyIndustries

Requirements

7+ years of experience in product marketing, sales enablement, or a related role—preferably in B2B, SaaS, or a high-growth tech environment (experience with marketplaces is a plus)
Proven understanding of product commercialization and experience developing strategies to drive product adoption
Outstanding messaging and positioning skills, with the ability to distill complex ideas into clear, compelling value propositions
Proven track record of crafting high-impact sales enablement content—including pitch decks, playbooks, and competitive battle cards
Experience working cross-functionally with sales, marketing, and product teams to align on go-to-market strategies
Data-driven approach, with experience using insights to optimize sales performance and messaging
Bias for action and results, with the ability to work independently and drive initiatives forward in a fast-paced environment
Genuine passion for problem-solving and applying an analytical approach to each new challenge
Resiliency, with a willingness to take on new responsibilities as the role evolves

Responsibilities

Champion the voice of the retailer, using market and competitive research to translate retailers’ needs into opportunities for product strategy
Ensure internal alignment by acting as the primary liaison between the Product and Retailer Go-to-Market (RGTM) teams, promoting internal product roadmap understanding and ensuring retailer influence in roadmap prioritization
Define the internal product hierarchy to ensure effective and impactful launches and positive retailer reception
Contribute to pricing strategy so that price points reflect the product's value, cover costs, and meet retailers’ expectations
Drive adoption of new products and features among target prospects, channel partners, and existing Upside retailer partners
Help discover and document new product use-cases based on retailer pain points that could turn into new solutions and product offerings
Partner with Revenue Enablement to ensure Sales and Accounts teams are equipped to tell the product story and accelerate conversion and expansion opportunities

Skills

Key technologies and capabilities for this role

Product MarketingMarket ResearchCompetitive ResearchProduct StrategyGo-to-MarketPricing StrategyProduct CommercializationRoadmap PrioritizationStakeholder AlignmentRevenue Growth

Questions & Answers

Common questions about this position

What is the salary range for the Principal Product Marketing Manager role?

The salary range is $175K - $206K.

Is this position remote or hybrid?

The position is hybrid.

What experience is required for this role?

Candidates need 7+ years of experience in product marketing, sales enablement, or a related role, preferably in B2B, SaaS, or high-growth tech, with outstanding messaging skills and experience crafting sales enablement content.

What does Upside's company mission focus on?

Upside transforms brick-and-mortar commerce using online retail technology for profit measurement, attribution, and incrementality to provide value to users and businesses.

What makes a strong candidate for this position?

A strong candidate has 7+ years in product marketing or sales enablement in B2B/SaaS, experience with product commercialization, excellent messaging skills, and a track record of cross-functional collaboration with sales, marketing, and product teams.

Upside

Cash-back app for everyday purchases

About Upside

Upside offers a cash-back app that rewards users for everyday purchases like gas, groceries, and food. Users can claim cash-back offers at local retailers, which increases their purchasing power while helping retailers boost sales and customer loyalty. The company earns revenue through partnerships with retailers, sharing commissions with users as cash-back rewards. Upside aims to create a fair economic model in retail, focusing on user privacy, environmental sustainability, and fostering an inclusive workplace.

Washington, District of ColumbiaHeadquarters

2015Year Founded

$63.2MTotal Funding

SERIES_DCompany Stage

Consulting, Cybersecurity, Consumer GoodsIndustries

201-500Employees

Benefits

Health, vision, & dental insurance

Free lunch

Stock options

Unlimited PTO

Risks

Increased competition from fintech companies like Chime could dilute Upside's value proposition.

Dependency on specific retail partners may limit Upside's flexibility in diversifying partnerships.

Reliance on the volatile fuel sector could impact Upside's profitability.

Differentiation

Upside offers personalized cash-back deals, enhancing consumer purchasing power.

The company invests 1% of revenue in sustainability initiatives, appealing to eco-conscious consumers.

Upside's partnerships with major retailers boost retailer profits without altering operations.

Upsides

Partnerships with Chime and Schnucks expand Upside's reach and user base.

The rise of digital wallets enhances Upside's integration opportunities, increasing user engagement.

Sustainability focus attracts environmentally conscious consumers, differentiating Upside from competitors.

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