Product Analyst, Fraud (SF or NYC) at Persona

New York, New York, United States

Persona Logo
Not SpecifiedCompensation
Entry Level & New Grad, Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
TechnologyIndustries

Requirements

  • Problem-solver: Love finding innovative solutions by connecting the dots in unexpected ways, while maintaining a clear, logical approach to breaking down problems
  • Proactive mindset: Self-starter who takes initiative and thrives in dynamic environments
  • Data-driven approach: Basic SQL knowledge or strong willingness to learn, paired with expertise in data analysis using Excel or Google Sheets
  • Sharp eye for detail: Prioritize accuracy and maintain a high standard of quality in work
  • Clear communication: Great communicator who knows how to tailor communication based on audience
  • Fast learner: Can learn a new concept or technology quickly
  • Team player: Collaborate effectively with colleagues
  • Nice to have: Experience presenting findings and recommendations to clients or customers in live settings

Responsibilities

  • Fraud Investigation and Audits: Investigate complex fraud scenarios through proactive and reactive fraud audits, identifying trends and vulnerabilities
  • Reports and Presentations: Synthesize findings into clear and concise written deliverables, summarize actionable recommendations for mitigation strategies, and present them to customer leadership
  • End-to-End User Journey and Architecture Review: Review customers’ templates, workflows, and decision-making processes to assess vulnerabilities and recommend improvements from a fraud prevention perspective, both prior to launch and over time
  • Liaison to Product: Partner with the Product team to inform the Product roadmap, ensuring Persona’s tools evolve to address emerging fraud trends
  • Customer Fraud Discovery and Education: Join customer calls to ask relevant questions that shape recommendations, and educate new stakeholders on Persona’s approach to fraud and how to best leverage Persona’s fraud tools

Skills

Fraud Investigation
Data Analysis
Fraud Detection
Problem Solving
Analytics

Persona

Identity verification tools for online security

About Persona

Persona focuses on making online identity verification more user-friendly and secure. The company provides businesses with tools to confirm the identities of their users, which helps create a safer online environment. Their products include Web and iOS SDKs that allow companies to easily integrate verification processes into their platforms. These tools operate in two modes: production mode for live data and sandbox mode for testing with sample data. Persona differentiates itself from competitors by emphasizing reliability and uptime, which are critical for businesses that need real-time verification. The company's goal is to humanize the online verification process while ensuring that businesses can trust the identities of their users.

San Francisco, CaliforniaHeadquarters
2018Year Founded
$211.6MTotal Funding
SERIES_CCompany Stage
Enterprise Software, CybersecurityIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Family Planning Benefits
Professional Development Budget
Wellness Program

Risks

Class action lawsuit for biometric data capture could harm Persona's reputation.
Over-reliance on synthetic data may degrade identity verification accuracy.
Voice fraud and deepfakes challenge traditional identity verification methods.

Differentiation

Persona offers customizable identity verification flows for diverse business needs.
The company integrates advanced link analysis to detect risky user connections.
Persona's Graph solution provides expert-level fraud investigation capabilities.

Upsides

Rising demand for identity verification due to deepfake and voice fraud threats.
INFORM Consumers Act mandates verification, boosting demand for Persona's KYS solution.
Partnership with AtData enhances fraud prevention with email-centric intelligence data.

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