Product Analyst, Fraud (SF or NYC) at Persona

New York, New York, United States

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

TechnologyIndustries

Requirements

Problem-solver: Love finding innovative solutions by connecting the dots in unexpected ways, while maintaining a clear, logical approach to breaking down problems
Proactive mindset: Self-starter who takes initiative and thrives in dynamic environments
Data-driven approach: Basic SQL knowledge or strong willingness to learn, paired with expertise in data analysis using Excel or Google Sheets
Sharp eye for detail: Prioritize accuracy and maintain a high standard of quality in work
Clear communication: Great communicator who knows how to tailor communication based on audience
Fast learner: Can learn a new concept or technology quickly
Team player: Collaborate effectively with colleagues
Nice to have: Experience presenting findings and recommendations to clients or customers in live settings

Responsibilities

Fraud Investigation and Audits: Investigate complex fraud scenarios through proactive and reactive fraud audits, identifying trends and vulnerabilities
Reports and Presentations: Synthesize findings into clear and concise written deliverables, summarize actionable recommendations for mitigation strategies, and present them to customer leadership
End-to-End User Journey and Architecture Review: Review customers’ templates, workflows, and decision-making processes to assess vulnerabilities and recommend improvements from a fraud prevention perspective, both prior to launch and over time
Liaison to Product: Partner with the Product team to inform the Product roadmap, ensuring Persona’s tools evolve to address emerging fraud trends
Customer Fraud Discovery and Education: Join customer calls to ask relevant questions that shape recommendations, and educate new stakeholders on Persona’s approach to fraud and how to best leverage Persona’s fraud tools

Skills

Key technologies and capabilities for this role

Fraud InvestigationData AnalysisFraud DetectionProblem SolvingAnalytics

Questions & Answers

Common questions about this position

What is the salary for the Product Analyst, Fraud position?

This information is not specified in the job description.

What is the location requirement for this role?

The position is based in San Francisco or New York City.

What skills and qualities are required for this role?

The ideal candidate is a self-starter eager to tackle challenges through creative problem-solving, curious, unafraid to work with new technologies, resourceful, determined, and a strong problem-solver who connects dots innovatively.

What is the company culture like at Persona?

Persona values a diverse, global team that reflects the people they serve, emphasizes making the internet safer and more human, and seeks exceptional people for rapid growth.

What makes a strong candidate for this Product Analyst role?

A strong candidate is a proactive problem-solver with creative thinking, curiosity for new technologies, and resourcefulness in fraud investigations, ready to bridge product and customer teams.

Persona

Identity verification tools for online security

About Persona

Persona focuses on making online identity verification more user-friendly and secure. The company provides businesses with tools to confirm the identities of their users, which helps create a safer online environment. Their products include Web and iOS SDKs that allow companies to easily integrate verification processes into their platforms. These tools operate in two modes: production mode for live data and sandbox mode for testing with sample data. Persona differentiates itself from competitors by emphasizing reliability and uptime, which are critical for businesses that need real-time verification. The company's goal is to humanize the online verification process while ensuring that businesses can trust the identities of their users.

San Francisco, CaliforniaHeadquarters

2018Year Founded

$211.6MTotal Funding

SERIES_CCompany Stage

Enterprise Software, CybersecurityIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Family Planning Benefits

Professional Development Budget

Wellness Program

Risks

Class action lawsuit for biometric data capture could harm Persona's reputation.

Over-reliance on synthetic data may degrade identity verification accuracy.

Voice fraud and deepfakes challenge traditional identity verification methods.

Differentiation

Persona offers customizable identity verification flows for diverse business needs.

The company integrates advanced link analysis to detect risky user connections.

Persona's Graph solution provides expert-level fraud investigation capabilities.

Upsides

Rising demand for identity verification due to deepfake and voice fraud threats.

INFORM Consumers Act mandates verification, boosting demand for Persona's KYS solution.

Partnership with AtData enhances fraud prevention with email-centric intelligence data.

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