Senior Brand Designer at Persona

San Francisco, California, United States

Persona Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
TechnologyIndustries

Requirements

  • A strong, brand-systems focused portfolio demonstrating passion for craft and design systems, rooted in an understanding of audience and their motivations
  • 5+ years of experience in an agency or in-house environment
  • Enthusiasm for creating and shepherding concept-driven work, grounded in design principles

Responsibilities

  • Design and deliver projects across multiple surfaces (from digital to physical)
  • Engage in projects at every stage, from initial concepts through production
  • Manage multiple projects of different scopes across the team and company
  • Help build a team culture of craft, feedback, and collaboration
  • Develop a deep understanding of Persona’s brand and play an integral role in how it evolves

Skills

Brand Design
Design Systems
Graphic Design
Visual Design
Concept Development
Prototyping
Project Management
Collaboration
Feedback
Craft

Persona

Identity verification tools for online security

About Persona

Persona focuses on making online identity verification more user-friendly and secure. The company provides businesses with tools to confirm the identities of their users, which helps create a safer online environment. Their products include Web and iOS SDKs that allow companies to easily integrate verification processes into their platforms. These tools operate in two modes: production mode for live data and sandbox mode for testing with sample data. Persona differentiates itself from competitors by emphasizing reliability and uptime, which are critical for businesses that need real-time verification. The company's goal is to humanize the online verification process while ensuring that businesses can trust the identities of their users.

San Francisco, CaliforniaHeadquarters
2018Year Founded
$211.6MTotal Funding
SERIES_CCompany Stage
Enterprise Software, CybersecurityIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Family Planning Benefits
Professional Development Budget
Wellness Program

Risks

Class action lawsuit for biometric data capture could harm Persona's reputation.
Over-reliance on synthetic data may degrade identity verification accuracy.
Voice fraud and deepfakes challenge traditional identity verification methods.

Differentiation

Persona offers customizable identity verification flows for diverse business needs.
The company integrates advanced link analysis to detect risky user connections.
Persona's Graph solution provides expert-level fraud investigation capabilities.

Upsides

Rising demand for identity verification due to deepfake and voice fraud threats.
INFORM Consumers Act mandates verification, boosting demand for Persona's KYS solution.
Partnership with AtData enhances fraud prevention with email-centric intelligence data.

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