Senior Brand Designer at Persona

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

TechnologyIndustries

Requirements

A strong, brand-systems focused portfolio demonstrating passion for craft and design systems, rooted in an understanding of audience and their motivations
5+ years of experience in an agency or in-house environment
Enthusiasm for creating and shepherding concept-driven work, grounded in design principles

Responsibilities

Design and deliver projects across multiple surfaces (from digital to physical)
Engage in projects at every stage, from initial concepts through production
Manage multiple projects of different scopes across the team and company
Help build a team culture of craft, feedback, and collaboration
Develop a deep understanding of Persona’s brand and play an integral role in how it evolves

Skills

Key technologies and capabilities for this role

Brand DesignDesign SystemsGraphic DesignVisual DesignConcept DevelopmentPrototypingProject ManagementCollaborationFeedbackCraft

Questions & Answers

Common questions about this position

What is the salary for the Senior Brand Designer position?

This information is not specified in the job description.

Is this a remote or hybrid role?

The position is hybrid.

What experience and skills are required for this role?

Candidates need 5+ years of experience in an agency or in-house environment, a strong brand-systems focused portfolio demonstrating passion for craft and design systems, and enthusiasm for creating concept-driven work grounded in design principles.

What is the company culture like at Persona?

Persona emphasizes building a diverse team to make the internet safer and more human, with a focus on fostering a team culture of craft, feedback, and collaboration.

What makes a strong candidate for this Senior Brand Designer role?

A strong candidate will have a brand-systems focused portfolio showing passion for craft and design systems, rooted in audience understanding, along with 5+ years of relevant experience and enthusiasm for concept-driven work.

Persona

Identity verification tools for online security

About Persona

Persona focuses on making online identity verification more user-friendly and secure. The company provides businesses with tools to confirm the identities of their users, which helps create a safer online environment. Their products include Web and iOS SDKs that allow companies to easily integrate verification processes into their platforms. These tools operate in two modes: production mode for live data and sandbox mode for testing with sample data. Persona differentiates itself from competitors by emphasizing reliability and uptime, which are critical for businesses that need real-time verification. The company's goal is to humanize the online verification process while ensuring that businesses can trust the identities of their users.

San Francisco, CaliforniaHeadquarters

2018Year Founded

$211.6MTotal Funding

SERIES_CCompany Stage

Enterprise Software, CybersecurityIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Family Planning Benefits

Professional Development Budget

Wellness Program

Risks

Class action lawsuit for biometric data capture could harm Persona's reputation.

Over-reliance on synthetic data may degrade identity verification accuracy.

Voice fraud and deepfakes challenge traditional identity verification methods.

Differentiation

Persona offers customizable identity verification flows for diverse business needs.

The company integrates advanced link analysis to detect risky user connections.

Persona's Graph solution provides expert-level fraud investigation capabilities.

Upsides

Rising demand for identity verification due to deepfake and voice fraud threats.

INFORM Consumers Act mandates verification, boosting demand for Persona's KYS solution.

Partnership with AtData enhances fraud prevention with email-centric intelligence data.

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