Persona

Senior Software Engineer, Machine Learning (SF)

New York, New York, United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Identity Verification, Fraud Prevention, AI, BiotechnologyIndustries

Machine Learning Engineer

Employment Type: Salaried, full-time

About Persona

Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.

We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Instacart relies on Persona to verify shoppers who onboard onto their platform before delivering groceries to your doorstep. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.

We believe that making the internet safer and more human requires a team that reflects the diverse, global nature of the people we aim to serve. We’re growing rapidly and looking for exceptional people to join us.

About the Role

We’re building both a product and a technology, and we always prioritize acting in a customer-centric way. In this role, you'll tackle challenging machine learning problems, as Persona's product needs are increasingly complex to balance the ever-changing compliance requirements of our customer base, ranging from small startups to Fortune 10 companies. You’ll develop and optimize machine learning models, contribute to cutting-edge research in generative AI and deepfake detection, and build seamless user experiences that will directly impact the long-term quality of the Persona product.

What you'll do at Persona

  • Design, build, and deploy machine learning models for identity verification and fraud prevention
  • Fine-tune large language models (LLMs) to enhance natural language processing capabilities
  • Train and optimize vision models such as CLIP, YOLO and others for image recognition and processing tasks
  • Conduct research in generative AI and deepfake technologies to stay ahead of emerging threats
  • Collaborate with cross-functional teams to integrate ML solutions into our platform
  • Work directly with customers to tailor ML-driven features to their needs
  • Handle all different types of scale—from helping a new startup automate their manual processes to supporting enterprises with their Super Bowl Sunday scale

What you'll bring to Persona

  • Product-thinker: You build machine learning solutions that maximize product value while minimizing complexity. You understand and can resolve tensions between product requirements and engineering design for large-scale ML projects.
  • Innovative mindset: You go beyond implementing what is tasked and suggest new algorithms and models that help push our product forward. You are naturally curious and embrace change.
  • Expertise in ML techniques: You have a strong foundation in machine learning algorithms, deep learning, and computer vision. You stay updated with the latest research and can apply it to solve real-world problems.
  • Independent thinking: You learn from your mistakes quickly and know how to unblock yourself when needed. You take initiative to tackle new problems and drive them to impactful solutions.
  • Collaborative spirit: Collaboration isn’t just a buzzword for you; it’s your secret to success. You leverage the diverse perspectives of your teammates and sometimes go out of your way to learn other functions to get the job done.

Nice to have

  • 5+ years of experience as a machine learning engineer or in a related role
  • Experience with large language models (LLMs) and natural language processing
  • Proficiency in training and tuning vision models like YOLO or CLIP
  • Familiarity with generative AI and deepfake detection technologies
  • Experience with ML frameworks such as TensorFlow or PyTorch
  • Background in computer vision, natural language processing, or related fields
  • Knowledge of cloud platforms and services related to machine learning deployments

Compensation & Equity

Salary Range: $190,000 - $250,000 a year

Skills

Machine Learning
Generative AI
Deepfake Detection
Large Language Models (LLMs)
Natural Language Processing
CLIP
YOLO
Image Recognition
Identity Verification
Fraud Prevention

Persona

Identity verification tools for online security

About Persona

Persona focuses on making online identity verification more user-friendly and secure. The company provides businesses with tools to confirm the identities of their users, which helps create a safer online environment. Their products include Web and iOS SDKs that allow companies to easily integrate verification processes into their platforms. These tools operate in two modes: production mode for live data and sandbox mode for testing with sample data. Persona differentiates itself from competitors by emphasizing reliability and uptime, which are critical for businesses that need real-time verification. The company's goal is to humanize the online verification process while ensuring that businesses can trust the identities of their users.

San Francisco, CaliforniaHeadquarters
2018Year Founded
$211.6MTotal Funding
SERIES_CCompany Stage
Enterprise Software, CybersecurityIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Family Planning Benefits
Professional Development Budget
Wellness Program

Risks

Class action lawsuit for biometric data capture could harm Persona's reputation.
Over-reliance on synthetic data may degrade identity verification accuracy.
Voice fraud and deepfakes challenge traditional identity verification methods.

Differentiation

Persona offers customizable identity verification flows for diverse business needs.
The company integrates advanced link analysis to detect risky user connections.
Persona's Graph solution provides expert-level fraud investigation capabilities.

Upsides

Rising demand for identity verification due to deepfake and voice fraud threats.
INFORM Consumers Act mandates verification, boosting demand for Persona's KYS solution.
Partnership with AtData enhances fraud prevention with email-centric intelligence data.

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