Persona

Senior Software Engineer, Machine Learning (SF)

New York, New York, United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Identity Verification, Fraud Prevention, AI, BiotechnologyIndustries

Requirements

Candidates must possess a strong foundation in machine learning algorithms, deep learning, and computer vision, with the ability to apply the latest research to real-world problems. They should demonstrate independent thinking, learn quickly from mistakes, and take initiative to solve problems. A collaborative spirit and the ability to leverage diverse perspectives are essential. Nice-to-have qualifications include 5+ years of experience as a machine learning engineer, experience with large language models (LLMs) and natural language processing, proficiency in training and tuning vision models like YOLO or CLIP, familiarity with generative AI and deepfake detection technologies, experience with ML frameworks such as TensorFlow or PyTorch, and a background in computer vision or natural language processing.

Responsibilities

The Senior Software Engineer, Machine Learning will design, build, and deploy machine learning models for identity verification and fraud prevention. They will fine-tune large language models to enhance natural language processing capabilities and train/optimize vision models for image recognition. Responsibilities also include conducting research in generative AI and deepfake technologies, collaborating with cross-functional teams to integrate ML solutions, and working directly with customers to tailor ML-driven features.

Skills

Machine Learning
Generative AI
Deepfake Detection
Large Language Models (LLMs)
Natural Language Processing
CLIP
YOLO
Image Recognition
Identity Verification
Fraud Prevention

Persona

Identity verification tools for online security

About Persona

Persona focuses on making online identity verification more user-friendly and secure. The company provides businesses with tools to confirm the identities of their users, which helps create a safer online environment. Their products include Web and iOS SDKs that allow companies to easily integrate verification processes into their platforms. These tools operate in two modes: production mode for live data and sandbox mode for testing with sample data. Persona differentiates itself from competitors by emphasizing reliability and uptime, which are critical for businesses that need real-time verification. The company's goal is to humanize the online verification process while ensuring that businesses can trust the identities of their users.

San Francisco, CaliforniaHeadquarters
2018Year Founded
$211.6MTotal Funding
SERIES_CCompany Stage
Enterprise Software, CybersecurityIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Family Planning Benefits
Professional Development Budget
Wellness Program

Risks

Class action lawsuit for biometric data capture could harm Persona's reputation.
Over-reliance on synthetic data may degrade identity verification accuracy.
Voice fraud and deepfakes challenge traditional identity verification methods.

Differentiation

Persona offers customizable identity verification flows for diverse business needs.
The company integrates advanced link analysis to detect risky user connections.
Persona's Graph solution provides expert-level fraud investigation capabilities.

Upsides

Rising demand for identity verification due to deepfake and voice fraud threats.
INFORM Consumers Act mandates verification, boosting demand for Persona's KYS solution.
Partnership with AtData enhances fraud prevention with email-centric intelligence data.

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