VP, Strategic Intelligence at Barkley

Kansas City, Missouri, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, AdvertisingIndustries

Requirements

Bachelor’s degree from a four-year college; MBA degree a plus
10+ years work experience, including fieldwork in quantitative and qualitative insights
Experience working for an insights firm, brand strategy, innovation shop, or management consulting firm strongly desired; experience with an in-house role a plus
Ability to lead creation of research tools (surveys, screeners, discussion guides), experience leading segmentations, customer journeys, MaxDiff and conjoint studies a plus
Ability to read, analyze and interpret information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data
Ability to draft reports, presentations, white papers and general business correspondences with a compelling storyline tied to clear implications
Ability to effectively present results to customers, clients and other employees of the organization
Excellent reasoning ability: Ability to define problems, collect information, establish facts and draw conclusions based upon information furnished in writing

Responsibilities

Shape Go-to-Market Strategy: working closely with CSO, EVP Intelligence, and additional Strategy leaders and departments, own positioning, pursue thought leadership opportunities, and influence how offering is marketed and communicated
Drive Growth: listens for client business needs; guides client conversations to arrive at clear definition of opportunity, ask, and objectives; provides point of view on best, custom methodology; takes lead on building effective proposals; and walks clients through them for effective selling-in
Deliver Excellence: leads individual engagements, ensuring connection back to original proposal objectives, navigating ambiguity, aligning project teams to specific responsibilities, and raising bar for work caliber
Optimize Capabilities: continuously looks for ways to maintain competitive advantage, pushing on deliverable frameworks, recommending potential new IP, and identifying latest relevant market and consumer trends
Ensure Agency Integration: seeks out opportunities to provide Strategic Intelligence capabilities to agency-of-record clients and works with other agency departments beyond Strategy (Client Experience, Project Management, Media, Creative, Design) to deliver engagements and identify opportunities for follow-on work
Mentor Team Members: builds team member capabilities and confidence to contribute to strategic intelligence initiative, both through course of daily work as well as by contributing to internal trainings

Skills

Consumer Insights

Market Strategy

Go-to-Market Strategy

Business Development

Proposal Development

Client Management

Thought Leadership

Brand Strategy

Innovation Strategy

Portfolio Strategy

Data-Driven Decision Making

Barkley

Full-service marketing and advertising agency

About Barkley

Barkley is a marketing and advertising agency focused on creating modern brands that appeal to today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail and hospitality brands. Barkley offers a wide range of marketing solutions, including advertising, communication, product innovation, media strategy, and talent management. By utilizing deep consumer insights, they develop campaigns that resonate with audiences and keep brands relevant. Their services include experience design, digital platform optimization, influencer activations, and creative campaign development, allowing them to support clients in achieving their business goals, whether launching new products or enhancing consumer engagement. Barkley's unique combination of creativity and data-driven insights sets them apart from competitors, ensuring they stay ahead of market trends.

Kansas City, MissouriHeadquarters

1964Year Founded

$5.1MTotal Funding

MERGERCompany Stage

Consulting, Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

Life Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

Risks

Rapid acquisitions may lead to integration challenges and cultural clashes within Barkley.

The merger with OKRP could result in operational inefficiencies and client conflicts.

Investment from a Chicago firm may lead to strategic shifts disrupting current operations.

Differentiation

Barkley is one of the largest independent, employee-owned advertising agencies in the U.S.

The agency combines creativity with data-driven insights for modern consumer engagement.

Barkley's integrated marketing approach spans multiple industries, ensuring brand relevance.

Upsides

Barkley's acquisition of Adlucent enhances its performance media and MarTech capabilities.

The merger with OKRP creates one of the largest independent marketing firms in the U.S.

Barkley's focus on ESG aligns with growing consumer demand for sustainable brands.

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