WPP Media | Senior Planner, Japan at WPP

Tokyo, Japan

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, MediaIndustries

Requirements

Highly motivated with a strong drive to contribute to campaign strategies
Ability to leverage data-driven insights and deep understanding of the Japanese consumer landscape
Expertise in WPP proprietary and syndicated tools
Up to date with industry, market, and consumer trends
Embrace WPP & WPP Media’s core values: Be Extraordinary, Create an Open environment, Lead Optimistically

Responsibilities

Support the Strategy & Planning Lead in creating insight-driven campaign strategies that address the requirements of the brief
Translate client briefs into a clearly defined problem and proposed solution, leveraging category and audience insight to identify specific jobs to be done
Support in building campaign communications architecture, defining roles for channels and measurable KPIs that ladder back to the campaign strategy
Keep up to date with industry, market and consumer trends, identifying new opportunities or challenges where applicable, including leveraging outside-in inspiration to drive innovation
Support the AD in developing consistent, excellent media plans that reflect the campaign strategy and communications architecture
Become an expert in WPP proprietary and syndicated tools, and use them to inform and validate decisions
Collaborate with the creative agency to ensure alignment between creative and media throughout the planning process, and streamlined campaign dispatch
Analyze campaign data to troubleshoot, craft insight and clear recommendations to the client mid-flight and in post-campaign reporting
Ensure feedback loop and continuity of learn-and-apply between campaigns
As part of the client team, form close relationships with key client stakeholders to build trust
Demonstrate excellent client service through ensuring responses, reporting and deliverables are shared in a timely manner and within agreed SLAs

Skills

Strategic Planning

Media Planning

Client Management

Creativity

Data Analysis

Marketing Strategy

WPP

Global marketing and communications services provider

About WPP

WPP operates in the marketing and communications industry, providing a variety of services such as branding, digital marketing, media planning, market research, public relations, and business transformation. Their approach integrates creativity with data and technology, helping clients build strong brands and engage effectively with their audiences. WPP stands out from competitors by focusing on innovation and sustainability, participating in global initiatives like the United Nations Climate Change Conference, and producing thought leadership content like the Atticus Journal. The company's goal is to be a strategic partner for businesses, aiding them in navigating the complexities of modern marketing and achieving their objectives.

London, United KingdomHeadquarters

2015Year Founded

IPOCompany Stage

Consulting, Social ImpactIndustries

10,001+Employees

Risks

Increased competition from Publicis, gaining market share and outperforming WPP in certain areas.

Potential over-reliance on strategic partnerships may limit WPP's flexibility and independence.

Challenges in effectively integrating AI into operations indicate potential gaps in current capabilities.

Differentiation

WPP excels in creative transformation, combining creativity with data and technology.

The company is a leader in sustainability, participating in global initiatives like the UN Climate Change Conference.

WPP's strategic partnerships, such as with Universal Music Group, enhance its unique market offerings.

Upsides

Increased focus on AI-driven marketing solutions enhances WPP's service offerings and client engagement.

Strategic partnerships with music industry leaders provide unique marketing opportunities and vast music access.

Winning the 'Omnichannel Excellence Award' highlights GroupM's leadership in integrated marketing solutions.

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