Nielsen

West Europe NIQ & Vusion Partnership Leader

Diemen, North Holland, Netherlands

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, Consumer Goods, Biotechnology, Data & AnalyticsIndustries

Vusion Partnership Leader

Employment Type: Full-time Location Type: Remote Salary: Not specified


Position Overview

In May 2025, NielsenIQ (NIQ), a global leader in consumer intelligence, and VusionGroup, a pioneer in smart digital labels and Retail IoT, announced a strategic partnership aimed at transforming physical retail through advanced data integration and AI-powered solutions.

The Vusion Partnership Leader will be responsible for leading the partnership between NielsenIQ and VusionGroup. This role involves developing the business enabled by the partnership, working closely with both retailers and manufacturers across the region.


Key Objectives of the Partnership

  • Integrate retail data: Combine NielsenIQ’s point-of-sale, shelf insights, and consumer data with VusionGroup’s digital store technologies.
  • Optimize retail operations: Improve assortment planning, merchandising, pricing strategies, and supply chain efficiency.
  • Enhance consumer engagement: Enable smarter, data-driven decisions for retailers and manufacturers to better meet consumer needs.

Key Responsibilities

  • Coordinate the partnership with internal stakeholders across retail, manufacturer, product, and operations teams, ensuring alignment with global strategies.
  • Drive revenue growth by promoting the combined solutions in West Europe, focusing on France, Italy, Germany, the UK, and Spain.
  • Present capabilities at both global and local levels to international manufacturers and retailers.
  • Collaborate with the Product team to develop new features in existing retail and consumer measurement solutions.
  • Partner with VusionGroup on new opportunities and prepare corresponding business plans.
  • Develop a strategic understanding of the retail industry, business models, markets, and clusters.
  • Expand the client base among Retail and CPG sectors by understanding client needs and offering tailored services.
  • Manage RFPs from need assessment to pitch presentations, negotiation, and closing deals in collaboration with Key Account Managers.
  • Build and maintain effective relationships internally and externally to maximize business opportunities.
  • Implement global and regional strategies and drive organizational change.
  • Represent NIQ at retail industry and networking events.
  • Accurately forecast revenue and maintain pipeline accuracy.

Requirements

  • Experience: Minimum 15 years of experience in the retail industry, including roles at retailers and CPGs, ideally involving data projects.
  • Stakeholder Engagement: Proven ability to engage with multiple stakeholders at the C-Suite level and across internal teams.
  • Languages: Fluency in English and French; proficiency in a third language is a plus.
  • Mindset: Strategic thinking and an innovation-driven mindset.
  • Sales Experience: Experience in SaaS solution sales with a strong track record of meeting revenue targets and KPIs.
  • Retail Expertise: Deep retail expertise.
  • Skills: Excellent communication and time-management skills.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com.

Follow us on: LinkedIn | Instagram | Twitter | Facebook


Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

Our Commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion.


Additional Information: #LI-SR2 #LI-Hybrid

Skills

Partnership Management
Business Development
Retail Industry
Data Integration
AI
Consumer Intelligence
Product Development
Sales
Negotiation
Client Relationship Management
Strategic Planning
Business Planning

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

Land your dream remote job 3x faster with AI