Webinar Marketing Specialist

Role Overview

We are seeking a Webinar Marketing Specialist to support a growing webinar program within a company's Demand Generation team, with potential responsibilities extending across all channel support functions. This role will focus on the operational and executional aspects of the marketing channels—managing logistics, timelines, communications, and tool implementation to bring programs to life.

Please note that the role is a 6-month contract position and we are seeking United States-based candidates who are authorized to work in the U.S.

Salary: $90,000 Location Type: Remote Employment Type: Contract

Responsibilities

As a Webinar Marketing Specialist (Consultant) for AG Consulting Partners, a typical day might include the following:

• Supporting the execution of a technology company's growing webinar program within the Demand Generation team.
• Managing the operational and logistical elements of webinars, including scheduling, timelines, invitations, and platform setup.
• Coordinating with multiple stakeholders to ensure smooth event delivery, from pre-event planning to post-event follow-up.
• Executing webinar production tasks using platforms such as ON24, Cvent, Goldcast, or Sequel.
• Managing webinar-to-CRM workflows within Marketo and Salesforce to ensure accurate attendee and lead tracking.
• Drafting and sending internal communications, reminders, and updates related to upcoming webinars.
• Monitoring deadlines, ensuring deliverables are completed on time, and proactively identifying potential risks or roadblocks.
• Collaborating with creative, marketing, and technical teams to produce engaging webinar content and supporting materials.
• Utilizing AI tools to enhance workflows, build bots or agents, write effective prompts, and streamline operational processes.
• Gathering post-event metrics, analyzing results, and sharing insights to improve future webinar performance.
• Maintaining process documentation and suggesting improvements to enhance program efficiency.

This Job Is For You If You:

• Excel in collaboration: Thrive in team settings, effectively engaging with diverse groups to achieve common goals.
• Are adaptable and resilient: Embrace change, maintain composure under pressure, and navigate ambiguity with confidence.
• Possess strong problem-solving skills: Approach challenges analytically and creatively, persisting until you find effective solutions.
• Have a keen attention to detail: Ensure accuracy and consistency in your work, understanding that precision is crucial in marketing initiatives.
• Are an effective communicator: Convey ideas clearly and persuasively, both in writing and verbally, facilitating understanding and collaboration.
• Demonstrate leadership and influence: Can guide teams and stakeholders towards shared objectives, even without formal authority.
• Are customer-focused: Prioritize client needs and experiences, striving to deliver exceptional service and value.
• Are committed to continuous learning: Proactively seek opportunities to expand your knowledge and skills, staying abreast of industry trends and best practices.

Requirements

You have:

• Proven experience supporting webinars or digital events using platforms such as ON24, Cvent, Goldcast, Sequel, or similar.
• Familiarity with B2B marketing tools and workflows, particularly Marketo, Salesforce, and webinar-to-CRM integrations.
• Strong project coordination skills, including managing timelines, logistics, and cross-team communications.
• Exceptional attention to detail with the ability to meet deadlines in fast-paced, high-pressure environments.
• Demonstrated ability to communicate effectively with multiple stakeholders across teams.
• Comfort with managing multiple priorities and quick turnarounds.
• Strong organizational skills with a process-oriented mindset.

You might also have:

• Experience in fast-paced B2B marketing or SaaS environments.
• Proven examples of leveraging AI techno