Head of Marketing Communications
Apollo.io- Full Time
- Senior (5 to 8 years)
Candidates should possess a deep understanding of the crypto or blockchain sector, with at least 7 years of marketing experience, including a minimum of 4 years in a leadership role within the crypto, fintech, or related technology field. They must demonstrate a proven track record of innovative marketing strategies that have significantly impacted brand visibility and user acquisition.
The Web3 Head of Marketing and Communications will craft and implement a dynamic marketing strategy to elevate Token Metrics' brand presence and drive user growth, lead cutting-edge marketing campaigns for new product launches utilizing data-driven growth hacking tactics, direct all aspects of public relations and corporate communications, elevate the Token Metrics brand by developing a distinctive brand identity and narrative, foster a vibrant and engaged online community, oversee the creation and distribution of compelling content across platforms, particularly YouTube and Twitter/X, and act as a strategic partner to product, engineering, and sales teams. They will also build and mentor a world-class marketing team, inspiring creativity and fostering a culture of data-driven decision-making.
Cryptocurrency investment platform using machine learning
Token Metrics is a cryptocurrency investment platform that uses machine learning to help users identify profitable investment opportunities and avoid scams. It offers services like cryptocurrency reviews, price predictions, and in-depth analysis, catering to both novice and experienced investors. The platform operates on a subscription model, providing access to premium features such as a private investor group and webinars. The goal of Token Metrics is to make crypto investing more accessible and less risky for its clients.