Token Metrics

Web3 Head of Marketing and Communications (Remote)

İstanbul, İstanbul, Türkiye

Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Crypto & Web3, Data & AnalyticsIndustries

Requirements

Candidates should possess a deep understanding of the crypto or blockchain sector, with at least 7 years of marketing experience, including a minimum of 4 years in a leadership role within the crypto, fintech, or related technology field. They must demonstrate a proven track record of innovative marketing strategies that have significantly impacted brand visibility and user acquisition.

Responsibilities

The Web3 Head of Marketing and Communications will craft and implement a dynamic marketing strategy to elevate Token Metrics' brand presence and drive user growth, lead cutting-edge marketing campaigns for new product launches utilizing data-driven growth hacking tactics, direct all aspects of public relations and corporate communications, elevate the Token Metrics brand by developing a distinctive brand identity and narrative, foster a vibrant and engaged online community, oversee the creation and distribution of compelling content across platforms, particularly YouTube and Twitter/X, and act as a strategic partner to product, engineering, and sales teams. They will also build and mentor a world-class marketing team, inspiring creativity and fostering a culture of data-driven decision-making.

Skills

Marketing
Communications
Brand Development
Public Relations
Content Strategy
Community Engagement
Blockchain
Crypto
Data-Driven Marketing
Growth Hacking
Media Relations

Token Metrics

Cryptocurrency investment platform using machine learning

About Token Metrics

Token Metrics is a cryptocurrency investment platform that uses machine learning to help users identify profitable investment opportunities and avoid scams. It offers services like cryptocurrency reviews, price predictions, and in-depth analysis, catering to both novice and experienced investors. The platform operates on a subscription model, providing access to premium features such as a private investor group and webinars. The goal of Token Metrics is to make crypto investing more accessible and less risky for its clients.

Key Metrics

Austin, TexasHeadquarters
2018Year Founded
$1.8MTotal Funding
EARLY_VCCompany Stage
Data & Analytics, Fintech, Crypto & Web3Industries
11-50Employees

Risks

Ian Balina's SEC issues could harm Token Metrics' reputation.
Privacy coin regulations may limit Token Metrics' analysis capabilities.
High-risk project involvement could expose Token Metrics to reputational damage.

Differentiation

Token Metrics uses AI and machine learning for crypto investment insights.
The platform offers exclusive access to private investor groups and webinars.
Token Metrics provides back-tested 30-day price predictions and IEO ratings.

Upsides

Growing DeFi interest boosts demand for Token Metrics' analytics services.
AI-driven trading bots present integration opportunities for Token Metrics.
NFT popularity allows expansion of Token Metrics' NFT analytics services.

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