Web Strategy Lead at Fortra

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, TechnologyIndustries

Requirements

3-5 years minimum experience in web strategy, on-page and technical SEO, project management, or other related fields
Intermediate knowledge of SEO and SEM best practices
Intermediate knowledge of Google Analytics, Google Search Console, Looker Studio and other reporting tools
Familiarity with SEO tools (ie. SEMrush, Ahrefs, BrightEdge, Conductor)
Basic knowledge of web design and UX best practices
Excellent organizational and project management skills with acute attention to detail
Ability to quickly tackle any project, large or small, with a positive attitude while maintaining the highest level of customer satisfaction
Excellent communication and presentation skills that are both professional and personable
Confidence to make quick, independent decisions when needed
Familiarity with CRM and marketing automation concepts
An eye for detail with a high standard for quality in all aspects
Enjoys working both independently and as part of a team in a fast-paced, results and action-oriented environments

Responsibilities

Partner with the Web Performance Manager on our overall Fortra web strategy and ensure our goals align with the company’s goals and objectives
Partner with product marketing teams to analyze web performance and help create action plans where needed
Execute on Fortra’s SEO strategy, including technical SEO, on-page optimization, keyword strategy, and backlink analysis
Perform regular SEO audits and ensure search engine best practices are implemented and up to date
Monitor and improve crawlability, indexability, site structure, internal linking, and page load speed
Work closely with the paid media team to ensure integrated search strategies
Identify gaps and opportunities based on competitor performance
Assist with the integration of new web tools in the Fortra tech stack
Assist in troubleshooting issues on the site regarding performance and/or tracking
Work with cross-departmental teams to determine how we can expand our web presence and improve the buyer journey
Assist in projects, planning, and timely execution of website migrations, future website launches, enhancements, and upgrades
Clearly communicate initiatives or issues with technical developers, product marketing teams, and other stakeholders
Stay up to date on web trends and releases, and coordinate trainings with the marketing and web teams as needed

Skills

SEO

Technical SEO

On-Page Optimization

Keyword Strategy

Backlink Analysis

SEO Audits

Crawlability

Indexability

Site Structure

Internal Linking

Page Load Speed

Competitor Analysis

Paid Media

Web Performance

Website Migration

Fortra

Cybersecurity solutions for businesses and enterprises

About Fortra

Fortra provides cybersecurity solutions aimed at protecting businesses from evolving cyber threats. Their products include threat detection and response, data protection, network security, and automation tools, all designed to work together seamlessly. Fortra differentiates itself from competitors by focusing on customer success and offering integrated and scalable solutions that can adapt to the needs of both small and large organizations. The company's goal is to simplify cybersecurity for its clients, ensuring they can operate securely and efficiently in a complex digital landscape.

Eden Prairie, MinnesotaHeadquarters

1991Year Founded

GROWTH_EQUITY_VCCompany Stage

CybersecurityIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Risks

Increased competition from market leaders may impact Fortra's market share and pricing.

Potential class action suit from ransomware attack could harm Fortra's reputation and finances.

Dependency on third-party distributors may affect direct customer relationships and profit margins.

Differentiation

Fortra offers integrated and scalable cybersecurity solutions for diverse business needs.

The company focuses on customer-centric approaches to enhance cybersecurity posture and automation.

Fortra's XDR solution provides comprehensive security across identity, network, cloud, and endpoints.

Upsides

Growing demand for XDR solutions boosts Fortra's market potential and client base.

Strategic partnerships in North America and EMEA expand Fortra's reach and service offerings.

Recognition as a market leader in security awareness training enhances brand reputation.

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