vSenior Marketing Analyst at Brightwheel

Brazil

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, EducationIndustries

Requirements

Candidates should have 2-4 years of experience in a data analytics, business intelligence, or relevant technical role, preferably within a marketing function. Advanced proficiency in SQL, data transformation tools like dbt, and BI/visualization tools such as Sigma or Tableau is required. Experience in creating and maintaining data models and pipelines, managing data infrastructure, and building/owning BI dashboards is essential. Excellent communication skills for stakeholder management are also necessary. Bonus points for experience with Hubspot or Salesforce.

Responsibilities

The Senior Marketing Analyst will act as a consultant to inform marketing, sales, and analytics decisions. They will develop and maintain core marketing data models and pipelines using SQL and dbt, and own data pipeline integration for core marketing and sales platforms like HubSpot, Salesforce, and paid ad platforms. Responsibilities include building, automating, and maintaining dashboards and reports in Sigma to track key marketing KPIs, partnering with the marketing team to understand data needs, and enhancing existing marketing dashboards and reports to unlock additional insights.

Skills

SQL

dbt

Data Analysis

Marketing Strategy

Data Modeling

Data Pipelines

Problem-Solving

Data Visualization

Brightwheel

Childcare management software for preschools

About Brightwheel

Brightwheel provides childcare management software specifically designed for preschools and childcare centers. The platform simplifies various administrative tasks such as sign-in and sign-out procedures, billing, and communication with families, allowing educators and staff to save time each month. Users have reported that 90% of preschools using Brightwheel experience an increase in timely payments, while 95% of administrators and staff note improved communication with families. Brightwheel operates on a subscription-based model, where childcare centers pay a regular fee to access the software. Its user-friendly interface and strong customer service set it apart from competitors, making it a top choice in the educational technology market. The goal of Brightwheel is to enhance the efficiency of childcare management and foster better relationships between centers and families.

San Francisco, CaliforniaHeadquarters

2010Year Founded

$86.4MTotal Funding

SERIES_CCompany Stage

Consumer Software, EducationIndustries

201-500Employees

Benefits

Competitive base salary

Equity

Premium medical, dental, & vision coverage

Paid parental leave

Flexible PTO policy

Wellness & productivity stipend

Learning & development stipend

Risks

Increased competition from AI-powered tools like Clay could challenge Brightwheel's market position.

Integration challenges from acquiring Experience Early Learning may disrupt service quality.

Rapid valuation increase to $600 million may attract scrutiny and pressure for growth.

Differentiation

Brightwheel offers an all-in-one platform for childcare management and communication.

The platform is highly rated, earning the title of #1 childcare software.

Brightwheel's integration with QuickBooks enhances financial monitoring for childcare centers.

Upsides

Brightwheel's acquisition of Experience Early Learning expands its educational offerings.

The $55M Series C funding round boosts Brightwheel's growth potential and market reach.

Brightwheel's platform improves timely payments and communication for 90% of its users.

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