VP, Product Marketing
Dataminr- Full Time
- Senior (5 to 8 years)
Employment Type: Full-time Location Type: Remote
MRI-Simmons Research is a leading consumer insights company that measures consumer preferences, attitudes, and behaviors. We collect data through surveys and passively measured data, ensuring it's representative of the general population through modeling and weighting to the total US population. Marketers and media companies utilize our data and platform to develop marketing strategies, consumer segmentation schemes, and media activation and measurement approaches. Our Catalyst and Consumer Canvas Products provide marketers with actionable consumer insights through consumer intelligence, data enrichment, audience development, and activation marketing.
We are expanding our business in the advanced advertising space with our Consumer Canvas dataset and MRI-Simmons truth set, aiming to transform how marketers activate and measure with greater transparency and confidence. The Product Technology Leader will be responsible for driving the technical direction and engineering execution of our digital growth products. This role requires a deep understanding of big data product management, big data processing, analytics & measurement, audiences, and adtech. The ideal candidate will have a proven track record of leading data product teams, data products involving data science, developing scalable solutions, and delivering impactful results. This role reports to the SVP of Product Strategy.
This role will be responsible for digital data products and technology necessary to shape our data and tech landscape in support of business goals across Audiences, Activation, Measurement, Data Processing, and Data & Insight Enablement.
Lead Product Development:
Technical Proficiency:
Global measurement and data analytics provider
Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.