Nielsen

VP, Product technology

Ohio City, Ohio, United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Market Research, Advertising & Media, Data & AnalyticsIndustries

Product Technology Leader - Digital Growth

Employment Type: Full-time Location Type: Remote

Company Description

MRI-Simmons Research is a leading consumer insights company that measures consumer preferences, attitudes, and behaviors. We collect data through surveys and passively measured data, ensuring it's representative of the general population through modeling and weighting to the total US population. Marketers and media companies utilize our data and platform to develop marketing strategies, consumer segmentation schemes, and media activation and measurement approaches. Our Catalyst and Consumer Canvas Products provide marketers with actionable consumer insights through consumer intelligence, data enrichment, audience development, and activation marketing.

Position Overview

We are expanding our business in the advanced advertising space with our Consumer Canvas dataset and MRI-Simmons truth set, aiming to transform how marketers activate and measure with greater transparency and confidence. The Product Technology Leader will be responsible for driving the technical direction and engineering execution of our digital growth products. This role requires a deep understanding of big data product management, big data processing, analytics & measurement, audiences, and adtech. The ideal candidate will have a proven track record of leading data product teams, data products involving data science, developing scalable solutions, and delivering impactful results. This role reports to the SVP of Product Strategy.

Key Responsibilities

This role will be responsible for digital data products and technology necessary to shape our data and tech landscape in support of business goals across Audiences, Activation, Measurement, Data Processing, and Data & Insight Enablement.

  • Lead Product Development:

    • Guide and manage the team in the development of product features, ensuring high-quality standards and alignment with the product roadmap.
    • Make technical decisions that balance user needs, product goals, and business objectives.
    • Ensure the product is scalable, maintainable, and aligned with long-term strategy.
    • Foster a culture of innovation, encouraging the team to explore new technologies, tools, and approaches to enhance the product and development process.
    • Promote a culture of experimentation, iteration, and learning within the team.
  • Technical Proficiency:

    • Demonstrate a deep understanding of data product technologies, including databases, data analytics, machine learning, and cloud computing, to make informed decisions and guide the team effectively.
    • Make strategic decisions regarding the architecture, tools, and frameworks used in the product development process.
    • Data Technologies: Possess a strong understanding of various database types (SQL, NoSQL), data warehousing solutions, data lakes, and big data technologies like Hadoop and Spark. Familiarity with data integration tools and ETL/ELT processes is important.
    • Data Analytics and Visualization: Be proficient in data analytics tools (e.g., Python, R, SAS) and visualization platforms to interpret data, generate insights, and present findings clearly.
    • Machine Learning and AI: Have knowledge of machine learning algorithms, frameworks (e.g., TensorFlow, PyTorch), and AI techniques to guide the development of predictive models and intelligent systems.
    • Cloud Computing: Understand cloud platforms (e.g., AWS, Azure, Google Cloud) and their data services, including cloud storage, data processing, and cloud-native architectures.
    • Data Governance and Security: Be aware of data governance principles, data privacy laws, and security best practices to ensure data is managed responsibly and securely.
    • Continuous Learning: Stay updated with the latest trends, tools, and technologies in the evolving tech landscape.

Salary

  • [Salary information not provided in the original description]

Skills

Big Data Processing
Data Product Management
Analytics & Measurement
Adtech
Data Science
Scalable Solutions
Data Engineering
Product Development

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

Land your dream remote job 3x faster with AI