VP of Sales, AI Decisioning at Hightouch

San Francisco, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, MarTechIndustries

Requirements

5+ years of software sales leadership experience, with at least 2+ years leading Enterprise-focused teams
Proven success building and scaling early-stage sales teams in high-growth SaaS companies
Track record of closing complex enterprise deals and coaching reps through them
Comfort experimenting with and refining sales methodologies (e.g., MEDDPICC, Command of the Message) rather than relying on a rigid process
Curiosity and aptitude for learning technical concepts, particularly AI, data platforms, or ML-driven products, and explaining them in clear business terms
Strong cross-functional collaborator who works hand-in-hand with Product and Marketing to evolve GTM strategy
Builder at heart: comfortable creating sales motions, processes, and teams from scratch
Experience in category creation and translating big visions into practical, compelling customer stories
Ability to roll up sleeves on deals and coach others to win
Scrappy, resourceful, and thrive in fast-paced environments where the playbook evolves
Passionate about people leadership—motivating, mentoring, and recruiting top talent

Responsibilities

Build and lead the foundational go-to-market team for the AI Decisioning product
Hire, coach, and develop a team of Account Executives
Roll up sleeves to refine the sales playbook, close deals, and prove product-market fit
Partner closely with Product, Engineering, Marketing, and Customer Success
Test messaging and learn from early customers
Shape how AI Decisioning is sold and delivered

Skills

Key technologies and capabilities for this role

Sales LeadershipTeam BuildingAccount Executive ManagementDeal ClosingGTM StrategyProduct-Market FitCross-Functional CollaborationSaaS SalesB2B Sales

Questions & Answers

Common questions about this position

What experience is required for the VP of Sales role?

Candidates need 5+ years of software sales leadership experience, with at least 2+ years leading Enterprise-focused teams, proven success building and scaling early-stage sales teams in high-growth SaaS companies, and a track record of closing complex enterprise deals while coaching reps.

Is this position remote-friendly?

Yes, Hightouch is based in San Francisco and is remote-friendly.

What is the company culture like at Hightouch?

The team focuses on making a meaningful impact for customers, using first-principles thinking, moving quickly with efficient execution, and treating each other with compassion and kindness. They seek strong communicators with a growth mindset who are motivated and persistent.

What salary or compensation does this role offer?

This information is not specified in the job description.

What makes a strong candidate for this VP of Sales position?

Strong candidates are builders comfortable creating sales motions, processes, and teams from scratch, excel at category creation by translating big visions into customer stories, enjoy hands-on deal closing and coaching, are scrappy and thrive in fast-paced environments, and are passionate about people leadership.

Hightouch

Syncs live customer data across platforms

About Hightouch

Hightouch syncs live customer data into various tools that businesses use, ensuring that this data is current and accessible for better decision-making. It operates in the data integration market, focusing on Reverse ETL, which moves data from a warehouse into SaaS applications for real-time use. Hightouch stands out by securely handling sensitive information and integrating with various tools, making it a versatile solution for data teams. The company's goal is to help businesses enhance their operational efficiency by keeping customer data synchronized across multiple platforms.

San Francisco, CaliforniaHeadquarters

2018Year Founded

$89.7MTotal Funding

LATE_VCCompany Stage

Data & Analytics, Enterprise Software, HealthcareIndustries

201-500Employees

Benefits

Competitive salary - We offer competitive salary and meaningful equity. We also offer 401k for our US employees.

Remote friendly - Visit the San Francisco and New York headquarters up to 4x’s a year to bond with your fellow teammates.

Flexible PTO - Downtime is just as important as on time and your teammates will support you while you relax and recharge.

Wellness - We offer a monthly wellness stipend, wellness days each quarter, and virtual yoga classes.

Core benefits - For full-time US-based employees, we cover all health benefit premiums, 50% for dependents, and life insurance.

Parental leave - We value and support the family planning process. We provide up to 16 weeks for parents.

Risks

Increased competition from Census and Grouparoo may impact Hightouch's market share.

Stricter European privacy regulations could complicate operations and increase compliance costs.

Economic downturns might affect subscription renewals and new customer acquisition.

Differentiation

Hightouch specializes in Reverse ETL, moving data from warehouses to SaaS applications.

The platform ensures real-time data activation for personalized marketing and sales optimization.

Hightouch offers HIPAA-compliant data handling, crucial for healthcare and sensitive data sectors.

Upsides

Hightouch's AI Decisioning enhances lifecycle marketing with precise targeting and personalization.

The partnership with The Trade Desk expands Hightouch's reach in European advertising markets.

Composable CDP trend supports Hightouch's flexible, customizable data solutions for businesses.

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