VP of Lifecycle Marketing, Global at Instructure

London, England, United Kingdom

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, SaaS, EducationIndustries

Requirements

10+ years of marketing experience
Experience leading mixed discipline marketing teams to develop full funnel creative campaigns and execution of marketing programs including: email marketing, social advertising, field marketing, account-based marketing, content syndication, SEM, and paid digital
A mission-driven orientation around education and learning
Demonstrated ability to align marketing to revenue goals and successfully meet targets
Success in managing cross-functional teams and collaborating with senior leadership
Exceptional organizational skills

Responsibilities

Set and run the marketing strategy for your sectors (in partnership with your cross-functional stakeholders) and with respect to the overarching enterprise marketing strategy (which also includes other sectors and shared service functions including Product Marketing, Creative, Comms, PR, Brand, Web and Sales Development)
Ensure the smooth execution of impactful, full lifecycle campaigns within your sector
Collaborate with the marketing leadership team on marketing best practices within and outside of the EdTech space
Collaborate with Go To Market leaders across other business units and international markets
Demonstrate the measurable performance and impact of your work - covering brand health, bookings contribution, customer lifetime value, impact on pipeline right down to the success of campaigns and tactics
Lead, motivate, inspire and coach a team of marketing professionals of various disciplines and seniorities (coordinator to director level) including demand generation marketers, revenue marketers, ABM professionals, field and events marketers, digital and paid media marketers and content marketers
Continuously optimize campaigns to achieve the highest ROI, leveraging analytics to guide decision-making and investment allocation
Represent your team and programs at all levels of the organization, up to C-suite level executives and the board
Contribute to the development of a cohesive top-level narrative for Instructure in collaboration with the other VPs

Skills

Lifecycle Marketing

Go-to-Market Strategy

Demand Generation

Customer Retention

Marketing Strategy

Cross-Functional Collaboration

Global Marketing

Regional Adaptation

Audience Insights

Campaign Management

Instructure

Education technology for teaching and learning

About Instructure

Instructure focuses on enhancing the educational experience for teachers and students through its technology solutions. The main product, Canvas, is a learning management system (LMS) that enables educators to create, manage, and deliver course content effectively. This platform supports various educational institutions, including K-12 schools, universities, and corporate training programs, by providing a user-friendly interface for both instructors and learners. Unlike many competitors, Instructure operates on a subscription model, allowing institutions to access its services and tools for a fee. The goal of Instructure is to empower educators and improve student outcomes by providing effective teaching tools and resources, serving over 30 million users in more than 6,000 organizations globally.

Cottonwood Heights, UtahHeadquarters

2008Year Founded

$86.7MTotal Funding

IPOCompany Stage

EducationIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Paid Vacation

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Tuition Reimbursement

Lifestyle Spending Account

Motivosity - employee recognition program

Risks

Algorithmic bias in AI systems could harm Instructure's reputation and user trust.

KKR's acquisition may lead to strategic shifts disrupting current operations.

Intensifying competition in EdTech could challenge Instructure's market position.

Differentiation

Instructure's Canvas platform is a leading learning management system in the EdTech market.

The company supports over 30 million users across more than 6,000 organizations globally.

Instructure's acquisition of Concentric Sky enhances its digital credentialing capabilities.

Upsides

Increased demand for hybrid learning solutions boosts Instructure's market potential.

Growing interest in micro-credentials aligns with Instructure's recent strategic acquisitions.

Expansion in emerging markets offers Instructure opportunities to increase its global footprint.

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