VP Marketing at Gorgias

Toronto, Ontario, Canada

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CA$262,300 – CA$289,900Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Ecommerce, Technology, SaaSIndustries

Requirements

Deep understanding of the Gorgias product, how it works, how to set it up, and how it delivers value
Ability to educate merchants on why customers want to shop through conversations and how to implement it with Gorgias
Collaborative, curious, and empathetic mindset to work with global customers and teams
Fearless leadership in product marketing to elevate the company story and transform the industry

Responsibilities

Own the narrative and positioning of Gorgias’ Conversational Commerce platform
Translate product innovation into market impact, making Gorgias synonymous with AI-driven customer and sales conversations
Define clear, differentiated positioning and messaging across the Gorgias product portfolio
Educate merchants on why they should invest in Conversational Commerce now and how to do it
Partner with Product and Sales to launch new products and capabilities
Build the content engine to power enablement, storytelling, and thought leadership
Distribute the product narrative through 100+ events per year, including the customer conference in LA
Partner with Demand Gen and Sales to develop targeted plays for each segment
Drive adoption and expansion in mid-market and enterprise segments

Skills

Key technologies and capabilities for this role

MarketingEcommerceShopifyAIConversational CommerceCustomer EngagementBrand ManagementProduct Marketing

Questions & Answers

Common questions about this position

What is the salary range for the VP Marketing position?

The salary range is CA$262.3K - CA$289.9K.

Is this a remote or hybrid role?

This is a hybrid position.

What skills are required for the VP Marketing role?

The role requires deep product understanding, the ability to educate merchants on conversational commerce value, and being collaborative, curious, and empathetic.

What is the company culture like at Gorgias?

Gorgias emphasizes collaboration, curiosity, and empathy due to its global customers and team, with a relentless focus on quality, experience, and re-engagement in conversational commerce.

What makes a strong candidate for this VP Marketing role?

A strong candidate is a fearless product marketing leader with deep product expertise who can elevate the company's story, educate merchants, and thrive in a global, collaborative environment.

Gorgias

AI-powered customer service for e-commerce

About Gorgias

Gorgias provides an AI-powered customer service solution tailored for Shopify stores in the e-commerce sector. Its main service automates the customer support process by sorting, prioritizing, and tagging customer inquiries, known as "tickets," as they arrive. This automation minimizes the need for manual ticket management, allowing businesses to save time and resources. Gorgias' AI can also deliver instant resolutions to customer issues, enhancing the efficiency of support operations. Additionally, the platform enables businesses to create detailed customer profiles that include order history, loyalty status, and reviews, which helps support teams offer personalized service. Gorgias operates on a subscription model, generating consistent revenue while helping businesses improve their customer service and reduce support workloads. The company caters to a diverse range of clients, from small businesses to large corporations, all within the competitive e-commerce landscape.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$98.6MTotal Funding

SERIES_CCompany Stage

Consumer Software, AI & Machine LearningIndustries

201-500Employees

Benefits

Competitive salary

Health coverage

Generous equity package

Company offsites

Latest laptop

16-week parental leave

Catered meals

4 Weeks of vacation

Retirement benefits

Fully stocked kitchen

Risks

Increased competition from Zendesk and Freshdesk may impact Gorgias's market share.

Rapid expansion to 300 employees across 16 countries may cause operational inefficiencies.

Reliance on Shopify integration poses risks if Shopify changes policies or competes.

Differentiation

Gorgias offers AI-powered customer service tailored for ecommerce businesses.

The platform integrates seamlessly with Shopify, enhancing customer support efficiency.

Gorgias provides omnichannel support, including email, voice, SMS, and social media.

Upsides

Recent $29M funding will expand AI tools, automating 60% of customer support.

Gorgias serves over 15,000 ecommerce brands, including Steve Madden and Glossier.

The trend of hyper-personalization boosts demand for Gorgias's AI-driven solutions.

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