VP Growth & Demand at Observe

San Mateo, Alajuela, Costa Rica

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Observability, SaaSIndustries

Requirements

12+ years in B2B enterprise marketing with deep experience leading growth, demand generation, or field marketing in SaaS or infrastructure software
Proven success driving predictable pipeline and revenue growth through ABM, PLG, developer marketing, and data-driven programs
Experience managing multi-million-dollar budgets and demonstrating clear ROI to executive stakeholders
Strategic acumen with the ability to operationalize complex initiatives
Strong alignment with enterprise sales dynamics and the realities of multi-stakeholder buying
Executive presence with excellent communication and collaboration skills, capable of influencing across C-level peers and board discussions

Responsibilities

Own the enterprise growth and demand generation strategy: Define and execute integrated demand campaigns and plans that fuel pipeline and revenue growth across enterprise and commercial segments
Lead a modern growth organization: Build and scale a team spanning demand generation, ABM, PLG, developer marketing, digital, and marketing operations with clear accountability to performance metrics
Drive predictable, account-based pipeline: In partnership with Sales, design and execute coordinated, multi-channel ABM programs that generate and accelerate pipeline from target accounts. Establish coverage goals, align investment models, and continuously improve conversion and velocity
Modernize the digital engine: Oversee Observe’s digital ecosystem including web, paid media, and content syndication, ensuring consistent engagement across all touchpoints
Operationalize intelligence (in partnership with RevOps): Integrate data, intent, and analytics to drive targeting, measurement, and insight
Align GTM leadership: Work cross-functionally with Sales, Product Marketing, and Customer Success to ensure cohesive messaging, campaigns, and account strategies
Steward growth investment: Own budget strategy and allocation across channels, optimizing spend and forecasting ROI to executive and board stakeholders
Champion experimentation: Foster a culture of iteration and learning by using data to refine campaigns, offers, and channel performance

Skills

Demand Generation

Account-Based Marketing

Product-Led Growth

Developer Marketing

Digital Marketing

Marketing Operations

Pipeline Generation

Revenue Acceleration

Growth Strategy

ABM

PLG

Observe

Software platform for application data monitoring

About Observe

Observe Inc. offers the Observability Cloud, a platform that helps businesses manage and analyze the large amounts of data generated by complex applications. This tool is designed for software developers and engineering managers, providing a comprehensive way to monitor application performance by ingesting data from various sources and formats. Unlike traditional monitoring tools, the Observability Cloud offers a holistic view, addressing the challenges of continuous releases and frequent updates. The company operates on a subscription model, allowing users to try the platform for free, and emphasizes high-quality customer support as a key differentiator.

San Mateo, CaliforniaHeadquarters

2017Year Founded

$281.6MTotal Funding

SERIES_BCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

201-500Employees

Benefits

Remote Work Options

Flexible Work Hours

Risks

AI integration may introduce technical challenges affecting platform stability.

Reliance on Snowflake poses risks if pricing or service terms change.

New data sharing capabilities could raise data privacy and security concerns.

Differentiation

Observe consolidates logs, metrics, and traces into a unified data lake.

Data Graph technology enables faster issue diagnosis in distributed applications.

Observability Cloud ingests data from any source, offering a holistic application view.

Upsides

Integration with Snowflake enhances data analytics and market reach.

AI-powered observability tools offer advanced insights, aligning with AI integration trends.

$145M Series B funding boosts product development and expansion efforts.

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