VP Global Ecosystem

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

B2B Enterprises, Account-Based Marketing, SaaSIndustries

Requirements

Candidates must have over 10 years of experience in partnerships, business development, or ecosystem leadership within a high-growth SaaS or enterprise software company. Proven success in building partner programs with technology companies is required, along with strong understanding of the B2B technology landscape and experience in developing and managing global partner ecosystems.

Responsibilities

The VP of Global Ecosystem will define and lead the global partner ecosystem strategy, including segmentation, go-to-market models, and co-selling/co-marketing strategies. Responsibilities include identifying, recruiting, and nurturing technology and service provider partnerships, building executive relationships with key partners, and owning joint business planning and revenue targets. The role also involves driving partner integration into the Demandbase marketplace, launching joint solutions with sales, product, and marketing teams, enabling partner readiness through education and certification programs, and aligning with internal teams to integrate partner capabilities into the customer journey. Additionally, the VP will define KPIs, track partner contributions, and optimize programs based on performance data.

Skills

Ecosystem Strategy

Partner Management

Strategic Alliances

Revenue Growth

Customer Success

Market Expansion

Technology Partners

Service Providers

Partner Segmentation

Demandbase

Account-Based Marketing solutions for B2B enterprises

About Demandbase

Demandbase specializes in Account-Based Marketing (ABM) solutions for B2B enterprises. Their platform provides tools that help businesses identify, engage, and convert high-value accounts, focusing on specific clients rather than a broad audience. This is particularly useful for industries with long sales cycles, such as technology and finance. The ABM platform integrates data analytics, personalized advertising, and CRM systems, allowing businesses to tailor their marketing efforts effectively. Demandbase operates on a subscription model, offering customizable access to their platform along with training and consulting services. This approach not only generates revenue through subscriptions but also builds long-term client relationships, setting Demandbase apart from competitors in the marketing technology space.

San Francisco, CaliforniaHeadquarters

2005Year Founded

$153.7MTotal Funding

DEBTCompany Stage

Consulting, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Health Insurance

Mental Health Support

Unlimited Paid Time Off

Paid Holidays

401(k) Retirement Plan

Disability Insurance

Life Insurance

Risks

DemandScience and Terminus merger may increase competition in the ABM space.

Rapid AI advancements require continuous innovation, straining Demandbase's resources.

Global data privacy regulations pose compliance challenges for Demandbase's data analytics.

Differentiation

Demandbase excels in AI-driven account-based marketing for B2B enterprises.

The platform integrates data analytics, personalized advertising, and CRM for targeted marketing.

Demandbase's multi-language support enhances global client engagement and market reach.

Upsides

Demandbase leads in G2 Winter 2025 Reports for account-based advertising and orchestration.

The rise of CTV advertising aligns with Demandbase's B2B-specific CTV solution.

Growing demand for sales-marketing alignment boosts interest in Demandbase's ABM platform.

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