VP Digital Marketing and Consumer Insights at Abarca Health

Sioux Falls, South Dakota, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

HealthcareIndustries

Requirements

Executive leadership experience in digital marketing, consumer/market intelligence, and CRM marketing within a healthcare or integrated health system
Expertise in developing and implementing comprehensive digital marketing strategies, including online presence, patient engagement, acquisition, and integration with EHR systems like Epic
Strong knowledge of AI, marketing technologies, market/consumer intelligence roadmaps, and data-driven insights for strategic decision-making
Proven ability to leverage EHR data for enhancing patient/member experiences, population health engagement, loyalty, and growth
Exceptional communication skills to translate complex technologies and data into actionable insights for executive leadership
Demonstrated leadership to build and grow high-performing teams with humility, compassion, and strategic thinking
Experience collaborating across multidisciplinary teams (clinical, operational, IT, HR, finance, strategic planning, etc.)
Proficiency in overseeing marketing analytics, dashboards, performance metrics, vendor relationships, and online reputation strategies

Responsibilities

Develop, implement, and nurture a comprehensive digital marketing strategy aligned with the health system's strategic priorities, overseeing operations and vendor relationships
Advance digital marketing, AI, and market/consumer intelligence roadmaps to improve efficiency, effectiveness, and organizational growth
Identify and guide solutions leveraging EHR data to enhance digital marketing, patient/member experiences, population health engagement, loyalty, acquisition, and growth
Partner with Operations, Quality, IT, clinical teams/service lines, Finance, HR, Public Policy, and others to integrate digital strategies organization-wide
Oversee development and implementation of online reputation strategies in collaboration with VP Marketing & Brand Strategy and VP Communications/PR & Community Engagement
Collaborate with Data and Analytics team to develop/maintain dashboards, performance metrics, communicate outcomes, and steward investments
Lead the health system's market/consumer intelligence strategy, including collection, analysis, and interpretation of market data for decision-making, business development, and competitive positioning
Provide executive leadership for consumer/market intel functions, translating data/trends into actionable insights for marketing, service lines, growth, and enterprise decisions
Direct CRM marketing platform to strengthen consumer relationships, optimize personalization, and support growth/retention across the consumer lifecycle

Skills

Key technologies and capabilities for this role

Digital MarketingConsumer InsightsMarket IntelligenceCRMMarketing AnalyticsAIEpic IntegrationData-Driven InsightsVendor Management

Questions & Answers

Common questions about this position

Is this a remote position or does it require on-site work?

The position is located at Avera Health Broadband Lane and specifies a Day Shift in the United States of America, indicating an on-site requirement.

What are the key responsibilities of this VP role?

The role involves leading digital marketing, consumer and market intelligence, and CRM strategies, developing comprehensive digital marketing plans, advancing AI and intelligence roadmaps, leveraging EHR data for patient engagement, and partnering across organizational teams.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the company culture like at Avera?

Avera emphasizes a compassionate multidisciplinary team environment focused on Moving Health Forward, where you belong and your work matters.

What makes a strong candidate for this VP position?

Strong candidates will have executive leadership experience in digital marketing, consumer insights, CRM, data analytics, AI roadmaps, EHR integration like Epic, and the ability to collaborate across clinical, operational, IT, and strategic teams.

Abarca Health

Pharmacy Benefit Management services provider

About Abarca Health

Abarca Health provides Pharmacy Benefit Management (PBM) services, focusing on flexible and user-friendly solutions for health plans, employers, and government programs like Medicare and Medicaid. Its main product, the Darwin platform, allows clients to quickly implement and modify benefit designs while ensuring compliance with regulations. Abarca Health manages over $5.3 billion in drug spend and processes 100 million prescription claims annually, offering additional services like home delivery for prescriptions. The company's goal is to deliver exceptional service and innovative solutions in the PBM market.

Aventura, FloridaHeadquarters

2005Year Founded

VENTURE_UNKNOWNCompany Stage

HealthcareIndustries

501-1,000Employees

Benefits

PTO

Parental leave

Work flexibility

Health insurance

Wellness stipend

401k

Tuition reimbursement

Leadership development programs

Risks

Increased competition from Amazon Pharmacy and Mark Cuban's Cost Plus Drug Company.

Growing focus on specialty drugs may require platform adaptation.

Shift towards price transparency could pressure Abarca's pricing models.

Differentiation

Abarca Health's Darwin platform is highly adaptable and user-friendly.

The company offers innovative programs like Triple S en Casa for home delivery.

Abarca Health ensures compliance with ever-changing healthcare regulations.

Upsides

Abarca transitioned two million members to Darwin in 18 months, showing operational efficiency.

Collaboration with Blue Shield of California boosts Abarca's reputation in the PBM sector.

Recognition as a top IT workplace attracts top talent, driving innovation.

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