[Remote] Interim VP, Consumer Marketing at Cars Commerce

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, MarketingIndustries

Requirements

Reports to the Chief Marketing Officer
Leads growth and engagement of consumer audience and Cars.com brand
Expertise in brand positioning, strategy, and execution
Experience in integrated marketing planning and execution
Knowledge of full-funnel paid media strategy and investment
Proficiency in consumer product marketing
Skills in content partnerships and social media management
Expertise in lifecycle marketing, SEO, and emerging channels like AEO
Ability to apply audience data, research, and insights to drive business performance
Understanding of marketplace dynamics and KPIs, particularly in a two-sided marketplace monetized through local automotive retailers
Ability to balance short-term network effects, mid-term consumer behavior disruption, and long-term competitive advantage
Member of Marketing Leadership and influential within extended executive team
Interfaces with Product, Sales, B2B Marketing, Audience Strategy, Communications, Enterprise Analytics, Finance, and Engineering
Develops and manages relationships with agencies, media marketplace, and strategic partners
Represents Cars.com and Cars Commerce externally at industry events

Responsibilities

Own the Cars.com brand, including “big idea” and promises aligned with values, voice, and personality
Create distinction and prominence in a highly competitive environment

Skills

Consumer Marketing

Marketing Leadership

Audience Growth

Customer Engagement

Digital Marketing

Cars Commerce

Online marketplace for buying and selling cars

About Cars Commerce

Cars Commerce operates as a digital marketplace in the automotive industry, connecting consumers who want to buy or sell cars with automotive businesses like dealerships and manufacturers. The platform provides consumers with essential information about vehicles, including product details, pricing, and seller locations, helping them make informed purchasing decisions. For automotive businesses, Cars Commerce offers insights and data on market trends and consumer behavior, which can enhance their sales strategies. The company generates revenue through advertising and subscription fees from these businesses for services like listings and access to consumer analytics. By utilizing technology and data, Cars Commerce aims to improve the efficiency and effectiveness of the car buying and selling process for both consumers and businesses.

Chicago, IllinoisHeadquarters

1998Year Founded

IPOCompany Stage

Data & Analytics, Automotive & TransportationIndustries

1,001-5,000Employees

Risks

Increased competition from platforms like Cars24 threatens Cars.com's market share.

Cars24's vehicle scrappage scheme may attract environmentally conscious consumers away from Cars.com.

Continuous innovation is required to maintain user engagement against competitors' superior alternatives.

Differentiation

Cars.com offers a comprehensive platform for both car buyers and sellers.

The platform provides valuable insights and data to automotive businesses.

Cars.com is recognized for its extensive EV-related content and services.

Upsides

Increased consumer interest in EVs boosts demand for Cars.com's listings and reviews.

AI-driven personalization enhances user experience and engagement on Cars.com.

The shift towards subscription-based car ownership creates new service opportunities for Cars.com.

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