VP, Client Services (Influencer Marketing) at Viral Nation

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, AdvertisingIndustries

Requirements

10+ years of client services leadership, ideally within a media, digital, or social agency environment
Proven experience managing large-scale, complex client accounts, or similar high-growth, Fortune 500 companies, including managing budgets of $5M-$30M+
Deep understanding of social media marketing, with a strong foundation in influencer marketing and its integration into broader digital strategies
Demonstrated success in driving innovation, managing complexity, and scaling operations for high-profile brands
Exceptional leadership and team development skills, with a passion for inspiring and mentoring high-performing teams
Strong strategic thinker with the ability to craft and execute strategies

Responsibilities

Serve as the primary liaison for senior client leads, ensuring alignment with business goals and consistently delivering value through strategic insights and helping them understand and navigate the ever-evolving social landscape
Lead the development of creative, high-impact campaigns that integrate influencer and social media strategies with overarching marketing objectives
Drive client growth by identifying opportunities to expand relationships, solve complex challenges, and deliver measurable results
Build and mentor a high-performing team of Group Leads and Account Directors, empowering them to manage large-scale, global accounts with confidence
Foster a culture of collaboration, innovation, and accountability across cross-functional teams, ensuring seamless integration of strategy, creative, media, and technology
Oversee onboarding, strategic planning, and campaign execution for complex, multifaceted accounts with multiple stakeholders and deliverables
Partner with Group Leads to navigate the intricacies of working with large-scale clients, driving operational efficiency and exceptional client satisfaction
Guide the team in developing measurement frameworks to track performance and ensure accountability for results
Ensure accurate forecasting and financial tracking for assigned accounts, proactively addressing variances and maximizing profitability
Collaborate with internal teams to optimize resources and staffing while delivering on key milestones and deadlines
Lead the development of compelling proposals and presentations for existing and prospective clients, showcasing Viral Nation’s expertise and innovation

Skills

Influencer Marketing

Social Media Strategy

Campaign Development

Strategic Leadership

Client Relationship Management

Cross-Functional Collaboration

Client Growth

Viral Nation

Influencer and social media marketing agency

About Viral Nation

Viral Nation is an influencer and social media marketing agency that helps brands enhance their digital presence through services like influencer marketing, paid performance, and creative content. The company uses proprietary technologies, including machine learning and AI, to assist clients in transitioning to a social-first approach. What makes Viral Nation different is its ability to combine paid and organic marketing strategies, adapting to changes in social media algorithms for better results. The goal is to help clients achieve measurable growth in return on ad spend (ROAS) and reduce customer acquisition costs (CAC).

Chicago, IllinoisHeadquarters

2014Year Founded

$178.3MTotal Funding

LATE_VCCompany Stage

Consumer Software, AI & Machine LearningIndustries

201-500Employees

Risks

Increased competition from agencies like Clear Digital challenges Viral Nation's market position.

Over-reliance on gaming content may limit diversification into other sectors.

High expectations from influencer attendees at Cannes Lions could strain resources.

Differentiation

Viral Nation uses AI to enhance influencer marketing and brand safety solutions.

The company integrates paid and organic marketing for maximum social media impact.

Viral Nation partners with top studios for innovative content creation and distribution.

Upsides

Growing demand for AI-driven influencer marketing boosts Viral Nation's service appeal.

Partnerships with Vertiqal Studios and Wind Sun Sky expand content creation opportunities.

Recognition at SXSW and Cannes Lions enhances Viral Nation's industry reputation.

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