ViiV Healthcare (GSK) Senior Director of ViiV Portfolio Brand Payer and Access Strategy & Marketing at Actriv Healthcare

Durham, North Carolina, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Pharmaceuticals, HIVIndustries

Requirements

Experienced and strategic leader capable of developing and executing value access and distribution strategies and marketing plans for payer, institutional, and trade customer segments (e.g., Commercial Managed Care, Medicaid, Medicare, Long Term Care, AMCs/hospitals, GPOs, Specialty Pharmacies, Wholesalers)
Ability to manage patient access encompassing coverage, coding, and payment programming
Skills in significant matrix management to influence stakeholders and manage priorities
Expertise in Payer Training and Pull-through

Responsibilities

Design, build, and maintain HIV portfolio brand value propositions for target segment population-based decision makers, integrating clinical, economic, humanistic/quality, and other elements that align benefits to valid formulary decision maker needs
Develop access marketing plans aligned with provider brand plans, integrating each element of the marketing mix (price including list price/discounts/rebate guidelines, promotion including value story/channel/pull-through, place including distribution channel, product including package sizes/safety features) to fit key objectives; navigate heavily matrixed organization to influence strategic priorities and coordinate key initiatives
Create, produce, train, and maintain supporting promotional and non-promotional interventions for target segment channels: branded value message materials for account teams, rebate programs and supporting tools to customize price and value aligned with customer need, access/coding/coverage/payment content for use with payers and trade partners, support account negotiations

Skills

Payer Strategy

Access Strategy

Portfolio Management

Brand Marketing

HIV Therapeutics

Market Access

Pharmaceutical Marketing

Strategic Planning

Actriv Healthcare

Connects healthcare facilities with nursing professionals

About Actriv Healthcare

Actriv Healthcare connects healthcare facilities with nursing professionals through a digital platform designed for healthcare staffing. The platform allows nursing professionals to create their own schedules, select preferred workplaces, and contribute to patient care. Users download the Actriv app, complete their application, upload credentials, and schedule an interview. Once approved, they can choose shifts that fit their availability, clock in and out for work, and receive payment, along with benefits like vacation and sick time. Actriv stands out from competitors by emphasizing flexibility in work schedules and leveraging technology to streamline the staffing process. The company's goal is to enhance patient care by providing healthcare facilities with the staffing solutions they need while offering nursing professionals the flexibility they desire.

Tacoma, WashingtonHeadquarters

2017Year Founded

$243.2KTotal Funding

DEBTCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Professional Development Budget

Risks

Rising competition from similar healthcare staffing platforms threatens market share.

AI-driven staffing solutions may reduce need for traditional platforms like Actriv.

Potential labor law changes could impact Actriv's business model.

Differentiation

Actriv offers a unique platform for flexible nursing work schedules.

The company provides a seamless app experience for healthcare professionals.

Actriv's platform emphasizes matching skilled professionals with patient care needs.

Upsides

Actriv secured $3.9M for expansion in Tacoma, boosting growth potential.

Four-year streak on Inc. 5000 highlights Actriv's rapid growth and success.

Increased demand for flexible work aligns with Actriv's business model.

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