Cresta

Video Lead

San Francisco, California, United States

Cresta Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Artificial Intelligence, Media Production, Marketing & AdvertisingIndustries

Requirements

Candidates should possess a strong understanding of video production processes and workflows, with experience in managing video projects from concept to completion. They should demonstrate excellent organizational and project management skills, along with the ability to coordinate with stakeholders, talent, and resources effectively. A detail-oriented approach and the capacity to manage multiple projects simultaneously are essential, as is the ability to write scripts and collaborate with technology experts.

Responsibilities

The Video Lead will oversee the production of marketing videos, including customer testimonials, product demos, event materials, and social shorts, while managing the video production pipeline and coordinating with stakeholders. They will be responsible for facilitating resources such as crews, equipment, and locations, writing scripts, providing art direction, editing videos, planning and coordinating with internal and external agencies, directing talent, and developing the Cresta brand identity through video. Additionally, the Video Lead will stage and publish videos online and manage video-focused social media channels.

Skills

Video production management
Project management
Communication
Collaboration
Script writing
Art direction
Video editing
Resource coordination
On-camera inspiring

Cresta

AI-powered coaching for sales teams

About Cresta

Cresta focuses on enhancing business outcomes through AI-powered coaching and assistance, particularly for sales teams. Its main product, Cresta for Sales, analyzes all sales conversations to identify performance gaps and provide real-time coaching, helping businesses improve their sales efficiency. This service is available on a subscription basis and is suitable for companies of all sizes across various industries. Cresta also offers a chatbot service that automates repetitive conversations, allowing sales agents to concentrate on more complex tasks. The patented Real-Time Intelligence Engine continuously learns from interactions to highlight effective behaviors, giving businesses a competitive edge. Clients have reported notable improvements, including faster response times and increased sales conversions.

Key Metrics

Palo Alto, CaliforniaHeadquarters
2017Year Founded
$268.5MTotal Funding
SERIES_DCompany Stage
Consumer Software, Enterprise Software, AI & Machine LearningIndustries
201-500Employees

Risks

Competition from AI giants like Google and Microsoft threatens Cresta's market share.
Rapid AI advancements may render Cresta's offerings outdated without continuous innovation.
Expansion into Romania and India may face operational challenges and increased costs.

Differentiation

Cresta's Real-Time Intelligence Engine offers unique AI-driven insights for sales improvement.
The company provides AI-powered coaching, enhancing sales team performance with real-time feedback.
Cresta's chatbot service reduces repetitive tasks, allowing agents to focus on complex issues.

Upsides

Cresta's $125M Series D funding boosts product development and market expansion.
Recognition in Forbes AI 50 list enhances Cresta's credibility and market presence.
Human-in-the-loop AI capabilities improve customer service interactions and satisfaction.

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